FIBO 2026 — the world's largest fitness trade fair — officially opened its doors on April 16, 2026 at Exhibition Centre Cologne, drawing more than 1,100 exhibitors from 53 nations and an expected 154,000+ visitors over four days. This year's edition is defined by a powerful AI-longevity axis, but the commercial subplot stealing headlines is the conspicuous, and conspicuously confident, arrival of Chinese fitness equipment manufacturers on European soil. Brands including Shandong MND Fitness and Shuhua are no longer positioning themselves as budget alternatives — they are launching AI-integrated commercial strength systems with CE certification, directly challenging European incumbents at a fraction of the price. Kai Troll, CEO of EuropeActive, opened the concurrent European Health & Fitness Forum (EHFF 2026) to a record 585 industry leaders from 44 nations.

European fitness industry sector delivered a landmark performance in 2025, reaching 75.5 million members and generating €39.1 billion in revenue — both all-time highs, according to the annual European Health & Fitness Market Report jointly published by EuropeActive and Deloitte. Member numbers surged 5.7% year-on-year while revenue climbed 9.1%, buoyed by pricing gains and accelerating expansion across the continent. With market penetration still at just 9.3% compared to nearly 25% in the United States, industry leaders are confident the sector is firmly on track to reach the ambitious target of 100 million members by 2030.

Technogym announced a multi-year collaboration with Google Cloud, both parties will collaborate to integrate Google's latest generative AI technology into the Technogym AI ecosystem.