BOSTON, May 28, 2026 -- Easy Mile Fitness, a privately held Planet Fitness franchisee, will invest $30 million in the state of Oregon to expand its portfolio of Planet Fitness clubs in the state. Already having locations throughout Bend, Eugene, Medford, Portland and Yakima, the investment includes adding six new locations and upgrading four clubs throughout the state.

The world's top fitness and health industry exhibition RiminiWellness 2026, kicks off in Rimini, Italy, with an exhibition area exceeding 190,000 square meters, covering 30 halls. Key highlights of this edition include the expansion of the Innovation Area to feature 30 startups, focusing on four main areas: AI training, wearable devices, functional nutrition, and proactive longevity. A "Reverse Pitching" session and school training programs are introduced for the first time.

A vibrant atmosphere at the SHUA booth throughout China Sport Show 2026. Visitors from around the world stopped by to experience SHUA equipment, connect with the team, and share great conversations on-site. A few energetic days in Xiamen filled with hands-on moments, valuable connections, and plenty of highlights.

Oura has launched Oura Ring 5, its newest smart ring as the company, which was recently valued at $11 billion and is prepping for an IPO, looks to defend its lead in the increasingly competitive wearables market and push further into preventive health. The new ring is 40% smaller than Oura Ring 4, with redesigned sensing architecture, week-long battery life and a slimmer form factor designed to make the device easier to wear continuously. Oura says the Gen 5 ring is the world’s smallest smart ring.

After Aescape’s original corporate entity entered insolvency proceedings with more than $150 million in unsecured debt, the brand’s new CEO, Frank Britt, is pushing back on the idea that the AI-powered robotic massage company is out of business. Britt said Aescape Recovery, the new operating company that now owns Aescape’s technology, intellectual property, hardware and partner network agreements, is trying to move the business forward under a different capital structure, leadership team and go-to-market model.

Dick’s Sporting Goods has partnered with Adobe to launch “Coach by Dick’s,” an agentic AI-based personal assistant designed to “support customers throughout their entire shopping journey in its mobile app beginning in June 2026.”

Peloton Interactive, Inc. has appointed Siddharth (“Sid”) Thacker, formerly CFO at Rent the Runway, as the company’s chief financial officer. Effective June 22, at Peloton, Thacker will oversee the company’s global finance organization and strategy.

The Chinese National Standardization Administration issued the "10 National Standards for Indoor Fixed Fitness Equipment," including one mandatory national standard and nine recommended national standards, which will officially take effect on October 1, 2027. The new standards, aimed at indoor fitness equipment for individuals aged 14 and older, set comprehensive requirements in areas such as structural safety, limits on harmful substances, electrical safety, reliability, and usability, with a particular focus on: safety protection against entanglement points, fall limit components (to prevent injuries from bench pressing/squatting), and limits on harmful substances in grips/seats.

Global high-end fitness equipment brand INTENZA was awarded the 2026 "Most Innovative Fitness and Wellness Company" title by Athletech News. With the core philosophy of "Born for Excellence," INTENZA serves high-end hotels, professional gyms, and other settings. In 2026, the brand launched a dual-track strategy of "commercial + home use" and introduced the new 350T treadmill, bringing commercial-grade standards to the home market. Key components feature reinforced craftsmanship, delivering an almost frictionless smooth running experience and significantly reduced noise.

The Starbucks RTD Coffee & Protein line launched a limited-edition Starbucks weighted vest on May 21, designed in collaboration with fashion brand KBB by Kahlana. Additionally, it partnered with Strava to initiate an in-app fitness challenge, this move aligns with the release of its new protein coffee beverages.

Fitness Ventures has acquired 22 clubs from Harman Fitness, a Los Angeles-based franchisee, in a deal that vaults Fitness Ventures to the top of the Crunch system in terms of unit count and puts CR Fitness Holdings, another leading franchisee group, in second place.

Nike announced a new artificial intelligence-powered shopping feature that allows U.S. consumers to discover and purchase Nike products directly through Google’s Gemini app and AI Mode in Search.