TRX, the global leader in functional training equipment trusted by athletes, military personnel, and fitness enthusiasts worldwide, today announced a strategic licensing partnership with Blulabs®, naming the consumer products company as its exclusive retail partner for a slew of new products for the mass market. The expanded TRX consumer line spans fitness equipment, recovery tools, apparel, and performance accessories, with the new Blulabs® products joining retail shelves this fall, just in time for back-to-school and the holiday rush.

Heritage Outdoor Group, the owner of PSE Archery, Kryptek and Protekt, has acquired Badlands, the hunting backpack, gear, and apparel brand, from W. C. Bradley Co. Terms of the transaction were not disclosed.

Megacore Pilates, a manufacturer based in Taishan, China with 23 years of history, publicly reveals its full business profile: annual production of over 10,000 Pilates Reformers, 100+ professionals, serving 150+ countries and 500+ studios. The product line includes two models—C26 (stainless steel frame, 2.5mm/3mm wall thickness, designed for high-intensity commercial use) and K20 (aluminum alloy, designed for lightweight/rehabilitation scenarios). Core technical specifications: grade 10.9 high-strength bolts, 5mm steel cables (1.47-ton load capacity), 88/22/8/4 lb spring combination, POM 50mm roller system, and electrostatic powder coating with German equipment (3-year anti-rust warranty). Full OEM/ODM customization services are available, along with a 3-year…

At the ATN Innovation Summit 2026, Fitness World Canada CEO Chris Smith announced plans to open operating clubs in the United States by the end of 2026. The initial phase of expansion will focus primarily on a franchise model. Earlier this year, Fitness World announced a $50 million investment to accelerate growth—opening 25 new company-owned clubs and selling franchise licenses for the first time. The company currently has 18 clubs, all in British Columbia, a team of 700 employees, and plans to add 1,000 jobs over the next five years. Smith, a former 24 Hour Fitness executive and former HFA…

Yeti has opened its first flagship store in Europe in Munich, Germany. Spanning 150 square meters (1,600 square feet), the store is at Georg-Kronawitter-Platz 2 in downtown Munich. In a statement, Yeti said, “The location was deliberately chosen. Munich combines urban sophistication, a strong commitment to quality, and immediate proximity to nature – from the Isar River to the high mountains. This makes the city the ideal environment for Yeti, whose products not only impress with their design but are primarily engineered for intensive use.”

China’s Xtep International Holdings, Ltd. has opened its first stand-alone Saucony store in Hong Kong, with more stores are planned for the region. Xtep acquired full ownership of the Saucony brand and intellectual property rights across Mainland China, Hong Kong and Macau in early 2024. Xtep and Saucony’s parent company, Wolverine Worldwide, initially formed a joint venture in 2019 to expand the brand in the region. It holds similar rights to Merrell, also owned by Saucony’s parent, Wolverine Worldwide.

Australian activewear cult brand Stax has been placed into receivership by the National Australia Bank, with FTI Consulting appointed as managers to reassess operations and recover amounts owed to creditors. Founded in Perth by Don Robertson and his wife Matilda in 2015, Stax built a following through collaborations with local influencers and the fitness community as well as celebrity endorsements, including Jennifer Lopez, Lizzo, Hailey Bieber, Ashley Graham, Rita Ora, and Addison Rae.

S&P Global Ratings raised the debt ratings of  Life Time Inc. as the fitness club operator continues to deliver strong EBITDA growth and reduce debt leverage due to healthy demand and membership trends. S&P also expects the company will increase revenue 10 percent-12 percent, in line with management’s guidance for 2026. The rating agency expects Life Time will adhere to its net leverage target of 2x or less, translating to S&P Global Ratings-adjusted leverage at or below its 3.75x threshold. S&P saidraised all of its ratings on Life Time, including its issuer credit rating to ‘BB’ from ‘BB-’ and issue-level…

One LDN, a U.K.-based gym brand that has a partnership with Nike, is opening its first-ever funding round to fuel its expansion plans across London. The operator is looking to raise funds for two new locations in London to meet growing demand among the consistent and loyal membership base it’s cultivated. The round also marks the first opportunity for external partners to invest early.

Crunch Fitness has appointed Chequan Lewis as chief executive officer, effective immediately, succeeding Jim Rowley, who has transitioned to executive chairman of the high-value, low-price fitness operator. The move comes roughly 14 months after Crunch received a strategic investment from Leonard Green & Partners, a private equity firm that acquired a majority stake from TPG Growth and Crunch’s minority shareholders in a deal that reportedly valued Crunch at over $1.5 billion, including debt. Lewis, a Howard University and Harvard Law School graduate who joined Crunch in 2024 as president, steps into the top role after helping drive the company’s growth…

Planet Fitness, Inc. appointed Sudhanshu Priyadarshi as chief financial officer and president, international, effective immediately. Most recently, Priyadarshi served as CFO and president, International, of Keurig Dr. Pepper, and previously served as Vista Outdoor’s CFO. At Keurig Dr. Pepper, he co-led the development of the company’s enterprise-wide strategic plan and led its global finance, IT and international operating organization, according to Planet Fitness.

Club Pilates is still on an expansion tear, signing a new 70-unit deal with entrepreneur and developer Saber Ammori and the newly formed Renew Fitness franchise group to operate and grow existing and future locations. Ammori, who currently owns and operates 14 Club Pilates locations in the New York City area, has united with Cohere Capital to create the group, now making Renew Fitness one of the boutique brand’s largest multi-unit franchisees, with 84 potential studios. Target markets include Michigan, Maryland and New York, where Renew Fitness is planning to acquire and develop studios as part of the deal. “The…