Market Insights
New CEO’s First Major Move: Smart Fitness Unicorn Tonal Launches “Tonal Rent” Program
Smart fitness equipment giant Tonal has announced the launch of “Tonal Rent,” a monthly rental option allowing consumers to access its smart strength machines for a recurring fee instead of paying a steep upfront purchase price. This marks the first time the brand has offered a hardware rental program since its debut in 2015, as […]




