Workout Anytime has opened a new 22,000-square-foot flagship store in Homestead, Florida, serving as the pilot location for introducing the EGYM Intelligent Strength Training System. EGYM is an AI-driven smart strength training system that automatically records workout data, adjusts resistance, and provides personalized training programs. This flagship store is positioned as the "store of the future" model for Workout Anytime. EGYM is the largest smart fitness equipment company in Europe. Its collaboration with the U.S. chain Workout Anytime marks the official entry of AI strength training equipment into the affordable 24/7 chain market in the United States.

NEW YORK, June 2, 2026, Crunch Fitness, one of the fitness industry's leading high-value, low-price (HVLP) gyms, today announced the launch of Crunch Reform Pilates™, a new reformer Pilates studio concept designed to bring one of the fitness industry's fastest-growing boutique modalities into the accessible mainstream gym environment without the premium price tag. Launching across 20 locations in California, Florida, Texas, Arizona, Nevada, Illinois, Colorado, and Michigan, Crunch's Reform Pilates™ group fitness class combines a hands-on, instructor-led class experience with integrated virtual guidance, delivering a modernized Pilates offering built for today's fitness consumer and gym-goer.

On June 2, Chinese sportswear brand Li-Ning announced the signing of a major endorsement deal with one of the brightest stars of the NBA, Stephen Curry. The 10-year agreement covers plans for basketball, athleisure, and golf products. Both parties have established a long-term partnership, aiming to develop new products together and planning to open Curry Brand stores in both China and the United States. Media analysis suggests that this agreement will not only open the door for the NBA star to reach China's vast consumer base but also provide Li-Ning with the greatest opportunity yet to enter the U.S. sportswear…

Technogym founder and president Nerio Alessandri officially launched the Technogym School, with classes held at the Technogym Village campus in Cesena, Italy. The school offers two master's programs: the Wellness Master (training Wellness Managers™, focusing on health industry operations management) and the Healthness Master (training Healthness Doctor, focusing on preventive medicine and longevity). The curriculum covers cutting-edge fields such as health and longevity, epigenetics, AI, and biomarker analysis, with an international faculty of medical, academic, and corporate experts. Two formats are available: a one-year Executive Master (weekend classes) and a three-month Intensive Master.

BOSTON, May 28, 2026 -- Easy Mile Fitness, a privately held Planet Fitness franchisee, will invest $30 million in the state of Oregon to expand its portfolio of Planet Fitness clubs in the state. Already having locations throughout Bend, Eugene, Medford, Portland and Yakima, the investment includes adding six new locations and upgrading four clubs throughout the state.

The world's top fitness and health industry exhibition RiminiWellness 2026, kicks off in Rimini, Italy, with an exhibition area exceeding 190,000 square meters, covering 30 halls. Key highlights of this edition include the expansion of the Innovation Area to feature 30 startups, focusing on four main areas: AI training, wearable devices, functional nutrition, and proactive longevity. A "Reverse Pitching" session and school training programs are introduced for the first time.

A vibrant atmosphere at the SHUA booth throughout China Sport Show 2026. Visitors from around the world stopped by to experience SHUA equipment, connect with the team, and share great conversations on-site. A few energetic days in Xiamen filled with hands-on moments, valuable connections, and plenty of highlights.

Oura has launched Oura Ring 5, its newest smart ring as the company, which was recently valued at $11 billion and is prepping for an IPO, looks to defend its lead in the increasingly competitive wearables market and push further into preventive health. The new ring is 40% smaller than Oura Ring 4, with redesigned sensing architecture, week-long battery life and a slimmer form factor designed to make the device easier to wear continuously. Oura says the Gen 5 ring is the world’s smallest smart ring.

After Aescape’s original corporate entity entered insolvency proceedings with more than $150 million in unsecured debt, the brand’s new CEO, Frank Britt, is pushing back on the idea that the AI-powered robotic massage company is out of business. Britt said Aescape Recovery, the new operating company that now owns Aescape’s technology, intellectual property, hardware and partner network agreements, is trying to move the business forward under a different capital structure, leadership team and go-to-market model.

Dick’s Sporting Goods has partnered with Adobe to launch “Coach by Dick’s,” an agentic AI-based personal assistant designed to “support customers throughout their entire shopping journey in its mobile app beginning in June 2026.”

Peloton Interactive, Inc. has appointed Siddharth (“Sid”) Thacker, formerly CFO at Rent the Runway, as the company’s chief financial officer. Effective June 22, at Peloton, Thacker will oversee the company’s global finance organization and strategy.

The Chinese National Standardization Administration issued the "10 National Standards for Indoor Fixed Fitness Equipment," including one mandatory national standard and nine recommended national standards, which will officially take effect on October 1, 2027. The new standards, aimed at indoor fitness equipment for individuals aged 14 and older, set comprehensive requirements in areas such as structural safety, limits on harmful substances, electrical safety, reliability, and usability, with a particular focus on: safety protection against entanglement points, fall limit components (to prevent injuries from bench pressing/squatting), and limits on harmful substances in grips/seats.