Lululemon Q1 revenue hits $2.5B (+4%), with China surging 30% while North America slips 3%. Net profit down 25%. Despite strong China sales, Q2 and full-year guidance are weak, triggering analyst downgrades and a sharp stock drop.

Meta announced that its VR fitness app Supernatural will be spun off as an independent company, Supernatural Health, led by the original Supernatural founders and coaching team.

Smart wearable brand Amazfit launched two new smartwatches during the Hyrox New York event on June 3: the flagship Balance Ultra and the lightweight Balance 3. The deep integration of wearable devices with major fitness event IPs is accelerating: (1) As an official Hyrox partner, Amazfit has built event-exclusive features into its devices, pioneering a new "event-specific directional development" model; (2) The HybridCharge system breaks the traditional single-dimension health assessment paradigm of wearables, marking the upgrade of wearable devices from "data recorders" to "training decision-support tools"; (3) The rapid growth of the hybrid fitness market (running + strength + functional…

Portugal’s leading operator SC Fitness is celebrating a milestone by reaching 100 gyms.  The company now has 35 Solinca gyms in Portugal, 52 Element Gyms in Portugal, and 13 Element Gyms in Czechia.

Investment firm Brand Velocity Group (BVG) has acquired RCX Sports, which operates league-licensed youth sports properties including NFL Flag, Jr. NBA, MLB Pitch, Hit & Run, and NHL Street. The platform was previously owned by The Raine Group’s investment arm.

On June 4, Orangetheory Fitness, a major global boutique fitness studio chain from the United States, officially announced its first entry into the Italian market, with plans to open multiple studios in the Rome metropolitan area over the next four years. In conjunction with this launch, the Italian fitness equipment giant Technogym was selected as the supplier of strength training equipment to support the chain's full-scale establishment in Italy. This move marks a further expansion of the international footprint of Purpose Brands, the parent company of Orangetheory.

Portuguese online fitness equipment brand BOOMFIT (founded in 2016, handling over 1,000 orders/day and serving thousands of gyms) officially launched its multi-brand digital platform, BOOMFIT Marketplace, on June 3. The initial lineup features 350+ devices and around 30 international brands, including Concept2, Therabody, WaterRower, Withings, RDX, BenchK, TEQBALL, and others, covering a full range of categories such as fitness, combat sports, recovery, health, yoga & pilates, and interactive training. CEO Vítor Brandão stated that the next phase aims to expand to 100 brands, establishing the platform as the benchmark in fitness equipment discovery in the Iberian Peninsula.

Workout Anytime has opened a new 22,000-square-foot flagship store in Homestead, Florida, serving as the pilot location for introducing the EGYM Intelligent Strength Training System. EGYM is an AI-driven smart strength training system that automatically records workout data, adjusts resistance, and provides personalized training programs. This flagship store is positioned as the "store of the future" model for Workout Anytime. EGYM is the largest smart fitness equipment company in Europe. Its collaboration with the U.S. chain Workout Anytime marks the official entry of AI strength training equipment into the affordable 24/7 chain market in the United States.

NEW YORK, June 2, 2026, Crunch Fitness, one of the fitness industry's leading high-value, low-price (HVLP) gyms, today announced the launch of Crunch Reform Pilates™, a new reformer Pilates studio concept designed to bring one of the fitness industry's fastest-growing boutique modalities into the accessible mainstream gym environment without the premium price tag. Launching across 20 locations in California, Florida, Texas, Arizona, Nevada, Illinois, Colorado, and Michigan, Crunch's Reform Pilates™ group fitness class combines a hands-on, instructor-led class experience with integrated virtual guidance, delivering a modernized Pilates offering built for today's fitness consumer and gym-goer.

On June 2, Chinese sportswear brand Li-Ning announced the signing of a major endorsement deal with one of the brightest stars of the NBA, Stephen Curry. The 10-year agreement covers plans for basketball, athleisure, and golf products. Both parties have established a long-term partnership, aiming to develop new products together and planning to open Curry Brand stores in both China and the United States. Media analysis suggests that this agreement will not only open the door for the NBA star to reach China's vast consumer base but also provide Li-Ning with the greatest opportunity yet to enter the U.S. sportswear…

Technogym founder and president Nerio Alessandri officially launched the Technogym School, with classes held at the Technogym Village campus in Cesena, Italy. The school offers two master's programs: the Wellness Master (training Wellness Managers™, focusing on health industry operations management) and the Healthness Master (training Healthness Doctor, focusing on preventive medicine and longevity). The curriculum covers cutting-edge fields such as health and longevity, epigenetics, AI, and biomarker analysis, with an international faculty of medical, academic, and corporate experts. Two formats are available: a one-year Executive Master (weekend classes) and a three-month Intensive Master.

BOSTON, May 28, 2026 -- Easy Mile Fitness, a privately held Planet Fitness franchisee, will invest $30 million in the state of Oregon to expand its portfolio of Planet Fitness clubs in the state. Already having locations throughout Bend, Eugene, Medford, Portland and Yakima, the investment includes adding six new locations and upgrading four clubs throughout the state.