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Supplier Profile
Founded in 1996 and headquartered in Jinjiang, Fujian Province, China, Shuhua Sports Co., Ltd. (SHUA 舒华体育) is one of China’s leading manufacturers of fitness and sports equipment. The company designs, develops, and produces a full range of cardio, strength, rehabilitation, and outdoor fitness products, serving both home and commercial markets.
As a publicly listed company on the Shanghai Stock Exchange (Stock Code: 605299), SHUA has established a vertically integrated business model that combines R&D, manufacturing, branding, and global sales. With more than 2,000 employees, multiple production bases, and R&D centers across China, the company positions itself as a “scientific fitness solution provider.”
Product Range
SHUA’s product portfolio covers:
Cardio equipment such as treadmills, exercise bikes, and ellipticals
Strength training machines and free weight systems
Smart fitness and rehabilitation solutions integrating sensors and data analytics
Outdoor fitness and park facilities for public and government projects
Customized fitness solutions for schools, hotels, and wellness centers
Brand & Market Position
SHUA is recognized as an Official Fitness Equipment Supplier to the Chinese Olympic Committee and a National Sports Industry Demonstration Enterprise in China. Its brand philosophy — “Bring Healthy Living to Everyone” — reflects its commitment to promoting accessible and science-based exercise experiences.
The company’s distribution network covers more than 100 countries, including markets in Europe, North America, Southeast Asia, and the Middle East, supported by a growing number of overseas partners and OEM/ODM collaborations.
Technology & Quality
All SHUA manufacturing facilities are certified under ISO 9001 and ISO 14001 management systems. The company emphasizes precision manufacturing, intelligent control systems, and product safety compliance aligned with ISO 20957 international fitness equipment standards. Its continuous investment in technology aims to deliver durable, user-friendly, and aesthetically refined equipment that meets both professional and consumer demands.
Industry Role
Within the Chinese fitness equipment industry, SHUA represents one of the strongest examples of how a domestic manufacturer has evolved from OEM production to independent brand development and international expansion. Its balanced presence across home, commercial, and public fitness sectors gives it a competitive edge and makes it a key player in China’s rapidly growing health and wellness industry.