Fitness Brasil Expo 2026 (commonly referred to in the industry as IHRSA Fitness Brasil) is the largest and most commercially influential fitness, health, and well-being industry event in Latin America. For global equipment manufacturers, supply chain enterprises, and industry investors, it is universally recognized as the “premier gateway” to entering the South American market.
A Golden Industry Background: Grounded in the World’s Second-Largest Fitness Market
The extraordinary commercial value of this expo stems directly from Brazil’s massive domestic market. Brazil currently boasts over 31,000 health clubs and nearly 8 million active fitness members, making it the second-largest fitness market globally by facility count, surpassed only by the United States. With Latin America’s annual demand for high-quality commercial hardware, smart software, and sports rehabilitation equipment maintaining rapid growth, this expo has become a strategic pivot for brands aiming to secure a foothold in South America.
International Authority: A Powerful Alliance of HFA and Local Giants
The event is co-organized by the Health & Fitness Association (HFA, formerly IHRSA)—the world’s leading industry association—and Maxwell Productions, a renowned sports business agency in Brazil. It is far more than a simple trading marketplace; it is a comprehensive industry ecosystem integrating executive summits, technical exhibitions, product launches, and B2B matchmaking.
Core Exhibition Sectors & Positioning
The expo comprehensively covers the entire fitness industry supply chain through three core pillars:
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Commercial & Residential Hardware: Strength training equipment, cardio machines, fitness accessories, and the highly trending “Gym Tech” integrated smart fitness ecosystems.
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Club Operations & Management SaaS: Gym management systems, member retention solutions, and digital transformation tools.
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Expanded Wellness & Sports Medicine: Sports nutrition, physical therapy and rehabilitation gear, spa and hydrotherapy equipment.
Distinct Buyer & Visitor Profile
As the premier B2B2C exhibition in South America, Fitness Brasil Expo attracts a highly targeted audience:
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Core B2B Buyers: Gym chain owners, studio founders, large-scale wholesalers, and cross-border retailers from Brazil as well as neighboring countries like Colombia, Argentina, and Chile.
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Vertical Sector Experts: Procurement directors from wellness hotels, representatives from spa and medical rehabilitation institutions, and public sports facility managers.
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High-Engagement B2C Influencers: Senior personal trainers, sports KOLs, and fitness enthusiasts.
Industry Insight: Compared to Europe’s FIBO or the US HFA Show, which place heavy emphasis on conceptual trends, Fitness Brasil is highly driven by pragmatic trade matchmaking and on-site purchasing. Many South American buyers prefer to compare prices, test equipment, and finalize their annual procurement orders directly on the show floor. For supply chain enterprises with strong ODM/OEM capabilities and cost-efficiency advantages, this represents an exceptionally direct channel for customer acquisition.
Fitness Brasil Expo 2026: even bigger, even more transformative!
Get ready for the largest edition in the history of Fitness Brasil Expo. In 2026, we’re expanding to 38,000 m² of experiences — a leap from the 28,000 m² of 2025.
There will be 7 course auditoriums, offering even more technical and management content for professionals and entrepreneurs in the sector. In addition, we’ll have more exhibiting brands, more networking opportunities, and much greater diversity of solutions to drive the fitness market forward.
More space, more knowledge, more business, more fitness.
Why participate?
Fitness Brasil Expo is the meeting point for everyone who lives, breathes, and transforms the world of fitness, health, and wellness.
For three intense days, you connect with the biggest names in the industry, get first-hand access to new launches, take part in exclusive content, and experience moments that inspire you, empower you, and drive your professional journey forward.
It’s the event where business is born, trends gain momentum, and real networking happens.
If you want to grow, stay up to date, be part of the future of this market—and experience all of that with energy at its peak—this is where you belong.
Fitness Brasil Expo. Where the market comes together. Where you stand out.
Get the Fitness Brasil Expo 2026 app
Fitness Brasil Expo 2026 – August 27th, 28th and 29th at the Transamérica Expo Center, São Paulo.
Fair Hours:
- Thursday, August 27th – from 10 AM to 8 PM
- Friday, August 28th – from 10 AM to 8 PM
- Saturday, August 29th – from 10 AM to 7 PM
Dates and Times CONGRESS:
- Thursday, August 27th – from 10:00 AM to 9:30 PM
- Friday, August 28th – from 8:30 AM to 9:30 PM
- Saturday, August 29th – from 8:30 AM to 5:00 PM
Managers and business owners in the fitness industry, gym coordinators and leaders, investors interested in the field, physical education professionals, students, condominium managers, nutritionists, and physiotherapists.
It is the participant's responsibility, when purchasing more than one course or conference, to ensure that there is no scheduling conflict.
All certificates will be exclusively digital.
- There will be NO printed certificate;
- The information for online access to the certificates will be sent to the email address registered at the time of purchase of the course(s) within 30 days after the event ends.
- Limited Time Availability: Certificates will be available on our website for issuance for up to 1 year.
Download link:certificates.fitnessbrasil.com.br
If you have not found your certificate, please send us an email to contato@fitnessbrasil.com.br with the following information:
- Full name
- Email or emails
- Purchase details, order number, whether it was made through a gym, etc.
- Event name – Course name
Opening hours:
- 27/08: coming soon
- 28/08: coming soon
- 39/08: coming soon
Attention: Your badge is for personal use only, non-transferable, and mandatory for entry to the event, courses, and lectures. You must use the same badge for all days of the event that your ticket or course entitles you to. In case of loss of your badge, it will be possible to print a duplicate at the Fitness Brasil Expo booth for R$35.00.
The event offers a complete infrastructure to accommodate all audiences, including:
- Accessibility for people with reduced mobility
- Adapted restrooms
- Dining areas
For children under 12, authorization is required and they must be accompanied by a parent or guardian. (There will be no admission fee for children under 12).
The registration form will be available at the registration booths on the day of the event; presentation of an official document for the minor is mandatory.
From ages 13 to 17, only parental authorization is required to enter the fair alone, without a legal guardian.
Photo ID is required.