Jambily
SHUA Commercial Multi station

Joining Forces to Break New Ground and Build “China’s Manufacturing Might”: Shua Sports Partners with National Fitness Chains to Establish Industry Benchmarks

Fitgearsource 2026-09-10
On September 8, 2026, the Strategic Signing Ceremony for “Joining Forces to Break New Ground and Build ‘China’s Manufacturing Might’: Co-Creating Benchmarks in China’s Fitness Industry” took place in Xi’an. Capitalizing on the grand opening of the Riali UP Olympic Sports Park Benchmark Store, Shua Sports joined forces with Riali Fitness, IWF, CHINAFIT, and founders/executives […]
Elina Pilates Products

Elina Pilates Launches Elina Online Studio, Expanding Offerings with a Versatile Digital Platform

Fitgearsource 2026-08-26
Elina Pilates, a global leader specializing in premium Pilates equipment and accessories, has officially announced the launch of Elina Online Studio, its new digital training platform designed to make Pilates accessible anytime, anywhere. Led by certified instructors, the platform caters to both individual practitioners and commercial spaces, offering tailored access models that bridge the gap […]
Soulcycle Celsius Cooperation

Celsius Inks Exclusive Energy Drink Partnership with SoulCycle to Expand Fitness Footprint

Fitgearsource 2026-08-26
Energy drink giant Celsius has officially secured a national partnership with premier boutique indoor cycling brand SoulCycle, designating Celsius as the studio’s exclusive energy drink category partner. The agreement places Celsius products on sales floors across SoulCycle studios nationwide, expanding the beverage brand’s reach within the high-performance fitness and wellness demographic. Beyond product distribution, the […]
Wellness Solutions INC

Wellness Solutions Accelerates B2B Growth Driven by Surging Demand for Professional Fitness Equipment in Romania

Fitgearsource 2026-08-26
Bucharest, Romania — Wellness Solutions, a leading distributor of professional fitness equipment and integrated wellness solutions in Romania, continues its B2B expansion into 2026, driven by strong demand from gym chains, residential developers, luxury hospitality, and commercial health facilities. 1. Strategic B2B Expansion & Commercial Fitness Market Growth Wellness Solutions, one of Romania’s premier distributors […]
Atex Launches 22Ashi Tore Slider22

ATEX Unveils Leg Training Slider AX‑FY922bk — Low‑Impact Lower‑Body Fitness for All, Launching September 1

Fitgearsource 2026-08-08
Osaka‑based Wellness Brand Targets Accessible At‑Home Workouts with Compact, Multi‑Mode Trainer TOKYO, Japan — ATEX Corporation, a leading Japanese wellness company specializing in health devices and premium sleep bedding, has announced the upcoming release of its latest fitness innovation: the Leg Training Slider (Model AX‑FY922bk). Designed to make lower‑body training accessible to everyone — from […]
KEEP Smith Training Machine New Release

China’s Keep Launches First Smith Machine to Enter Professional Strength Training Market

Fitgearsource 2026-08-07
July 12–13, 2026​ – The 14th CHINAFIT Beijing Fitness Convention was held at the China National Convention Center. Sports technology company Keep appeared as a strategic partner and officially launched the “Keep Smith Multi-Function Training Rack.” This marks Keep’s first foray into professional strength training and light commercial fitness equipment. One Machine, Five Functions – […]
Thomas Kantelberg from SHUA Fitness

Chinese Fitness Equipment Giant SHUA Fitness Accelerates European Expansion, Appoints Industry Veteran Thomas Kantelberg

Fitgearsource 2026-08-04
Leading fitness and health solution provider SHUA Fitness has officially announced the appointment of Thomas Kantelberg as its new Account Manager for Northern Germany. The strategic hiring marks a significant step forward for the Chinese fitness equipment manufacturer as it deepens its localized operations and expands its footprint in the European market. Founded in 1996, […]
Thomas Wellness SECA

Thomas Wellness Group and seca Partner to Bring Medical-Grade Precision to the Fitness and Wellness Industry

Fitgearsource 2026-08-03
Thomas Wellness Group （Spain)and German multinational seca have announced a strategic partnership to revolutionize body composition analysis across the health, sports, and wellness sectors in Spain. This alliance integrates seca’s medical-grade technology into Thomas Wellness Group’s comprehensive 360-degree service model. The collaboration directly addresses the industry’s shift toward data-driven health, active longevity, and personalized sports […]
Pulse fitness USA

Pulse Fitness USA Partners with Datagonist to Champion Inclusive Fitness and Reshape Industry Standards

Fitgearsource 2026-07-31
UNITED STATES — In response to a growing demand for accessible equipment and inclusive wellness experiences, Pulse Fitness USA has announced a strategic partnership with research firm Datagonist. Together, the entities will release a groundbreaking industry white paper designed to help health club operators tap into an underserved consumer segment: persons with disabilities. According to […]
Merrithew Pilates Valcke Group

Valcke Group Partners with Merrithew® as Official Distributor to Expand Premium Pilates and Mindful Movement Footprint

Fitgearsource 2026-07-28
European fitness and wellness solutions provider Valcke Group has officially announced a new strategic distribution partnership with Merrithew®, a global leader in premium Pilates, equipment, and mindful movement education. The deal marks a major commercial milestone for Valcke Group as it expands its commercial equipment portfolio to meet surging international demand for high-end Pilates and […]
Myzone

Myzone Shortlisted as Finalist for ‘Supplier of the Year’ at 2026 UK Active Awards

Fitgearsource 2026-07-27
Myzone has been named a finalist in the ‘Supplier of the Year’ category at the 2026 UK Active Awards, in recognition of the success of its innovative MoTech ecosystem in helping individuals build sustainable exercise habits. Commenting on the achievement, Myzone CEO Jay Worthy stated that the company has developed a unique proposition. He explained […]
Garmin Myzone

Myzone’s Garmin Integration Signals a Shift Toward “Open Ecosystems” in Fitness Technology

Fitgearsource 2026-07-26
Global fitness technology company Myzone has officially announced the expansion of its Motivation Technology (MoTech) platform through a new integration between Myzone Go and Garmin. Garmin users can now connect directly to the Myzone ecosystem without purchasing additional hardware, unlocking access to gamified community features including Myzone Effort Points (MEPs), challenges, and leaderboards. This strategic […]
Smith

Body Solid Launches the GSFR100: A Heavy-Duty All-in-One Strength System Built for Serious Lifters

Fitgearsource 2026-07-25
Body-Solid, a globally recognized leader in commercial and home fitness equipment, has officially announced the launch of its newest flagship strength station: the GSFR100 All-in-One Functional Trainer / Smith System. Designed to meet the demands of both high-end residential gyms and commercial facilities, the GSFR100 combines three essential pieces of heavy-duty gym equipment into a […]
SHUA fitness @ Chinafit

SHUA Fitness Disrupts B2B Market with Full-Suite AI Ecosystem at CHINAFIT Beijing 2026

Fitgearsource 2026-07-18
BEIJING — The 2026 CHINAFIT Beijing Sports & Fitness Convention officially took place from July 12 to 13, bringing together the industry’s leading innovators, hardware manufacturers, and gym operators. Amid widespread structural challenges in the fitness sector—such as severe service homogenization, skyrocketing operational costs, and declining member retention rates—SHUA Fitness (SHUA Sports) took center stage […]
Jordan Fitness Head of Marketing Liz Morgan

Jordan Fitness Appoints Liz Morgan as Head of Marketing to Drive Brand Growth and Global Strategy

Fitgearsource 2026-07-18
HUNTINGDON, England​ – Jordan Fitness, a leading manufacturer of commercial fitness equipment​ renowned for its quality, innovation, and customer focus, has announced the appointment of Liz Morgan​ as its new Head of Marketing. Liz brings more than 25 years of marketing experience in the fitness industry, having held senior positions at Escape Fitness​ and Life […]
GUWOW Olympia China Station

Guwow Fitness Congratulates the Successful Conclusion of 2026 Training Monster Guwow Olympia China Station

Fitgearsource 2026-07-14
The two-day 2026 Training Monster Guwow Olympia China Station (Beijing, July 11–12) has come to a successful end. As the exclusive title sponsor and officially designated professional fitness equipment brand of the event, Guwow ( or called Guwu in China) Fitness Equipment accompanied hundreds of bodybuilding athletes throughout the competition and witnessed 21 newly crowned […]
NordicTrack Ultra 1

NordicTrack Ultra 1 Wins Red Dot Award: A New Benchmark in Smart Fitness Equipment

Fitgearsource 2026-07-08
The fitness equipment industry is witnessing a significant shift toward premium design, and NordicTrack, a leading brand under iFIT, is setting the pace. Its flagship Ultra 1​ treadmill has just been awarded the Red Dot Award: Product Design 2026 — the third major accolade for the machine in less than a year, following recognition from […]
SHUA at FITEX

SHUA Fitness Showcases Cutting-Edge Technology at FITEX 2026, Deepening European Market Presence

Fitgearsource 2026-07-06
At the recently concluded FITEX 2026 – the Paris International Fitness Exhibition – SHUA Fitness made a strong impression at the Parc des Expositions de la Porte de Versailles. The leading Chinese fitness equipment brand unveiled its customized new products and solutions tailored for Europe’s premium commercial sector, targeting fitness clubs, luxury hotels, and professional […]
Impulse and Divine Power

IMPULSE and Divine Power​ Forge Strategic Partnership to Reshape Commercial Strength Training Landscape

Fitgearsource 2026-07-06
Qingdao, China – July 3, 2026​ – Leading Chinese fitness equipment brand IMPULSE​ (stock code: 002899) has officially signed a strategic cooperation agreement with professional strength training brand Divine power​ in Qingdao. The two parties have established a long-term, deep-seated strategic partnership, pledging comprehensive collaboration in the R&D innovation of commercial strength training equipment, product […]
AEKE K1 AI Home gym Equipment

AEKE K1 AI Fitness Equipment Secures Over $1.4M in Crowdfunding Support, Proving Sustained Results in 90-Day Independent Trial

Fitgearsource 2026-07-05
Sticking to a workout routine is often the hardest part of investing in home workout gear, with many machines quickly ending up abandoned. Addressing this pain point, AEKE, a technology company headquartered in China, recently announced the breakthrough results of a 90-day independent trial for its revolutionary AI fitness equipment—the AEKE Smart Home Gym K1. […]