Spanish fitness equipment manufacturer Bodytone has announced the appointment of two new sales managers to reinforce its commercial operations across the Iberian Peninsula: Nuno Fidalgo as Sales Manager for Portugal, and Francisco Frías as Sales Manager for Andalusia.
Fidalgo joins the company with over 20 years of experience in the fitness and wellness industry. His background spans facility management, staff training, business development, and sports club operations across various international markets, including the United Arab Emirates, Malaysia, Singapore, Hong Kong, and Portugal.
Prior to joining Bodytone, Fidalgo served as Product Development & Training Manager and National Group Exercise Manager at Fitness First Middle East, as well as General Manager at Firefit Global. As part of his onboarding process, Fidalgo completed an orientation program at Bodytone’s headquarters, gaining first-hand knowledge of the company’s history, value proposition, and equipment portfolio.
“I believe the success of a gym doesn’t just depend on the equipment it has. It depends on the people who support you before, during, and after every project,” stated Fidalgo. “I am highly motivated to take on this new challenge and grateful for the trust Bodytone has placed in me.”
Concurrently, Francisco Frías completed his onboarding program at Bodytone’s main facilities in Murcia. During his training, he focused on the brand’s core philosophy, product lines, and commercial strategy tailored for fitness facility operators.
In their respective roles, both managers aim to support gyms, boutique studios, hotels, and other sports facility operators in developing training spaces by providing equipment solutions customized to the unique needs of each project.
Bodytone is a Spanish company specializing in the design, manufacturing, and distribution of professional equipment for gyms and sports centers. The company develops solutions for strength training, cardio, functional fitness, and boutique spaces, collaborating with fitness operators, hotels, sports complexes, and corporate projects across international markets.
