Supplier Profile

Brightway Fitness Equipment Co., Ltd （布莱特威） is a comprehensive fitness equipment manufacturer located in Shandong Province, China. The company integrates product design, research and development, production, operation, sales, and service within a single structure.

Founded with an investment of approximately 150 million RMB, Brightway has established a modern production base covering around 80,000 square meters, equipped with automated processing centers, laser cutting and blanking systems, automatic bending and welding robots, spraying lines, and assembly facilities. These technologies support large-scale, standardized production with a reported self-production rate of components exceeding 95%, aimed at improving efficiency and product consistency.

The company operates in both domestic and international markets. Its products have obtained ISO9001 quality management certification, ISO14001 environmental management certification, and EU CE certification, among other international standards. Brightway’s sales network includes hundreds of cities in China and extends to more than 120 countries and regions worldwide, supplying fitness clubs, hotels, institutions, rehabilitation facilities, and corporate fitness centers.

With multiple product series introduced to the market, Brightway positions itself as a large-scale supplier of commercial fitness solutions, providing complete sets of training equipment and related services. The company also participates in public fitness infrastructure projects in cooperation with government departments and sports institutions, contributing to the development of China’s national fitness and sports industry.