Buyer’s Guide

This industry Exhibition guide uses the fitness equipment sector as a case study. Drawing on practical experience, it provides an in-depth analysis of how to enhance exhibition efficiency and ROI, covering strategic planning, on-site execution, and post-show follow-up. The insights are also valuable for exhibitors in other industries.

For international buyers entering the fitness equipment industry, especially small and medium-sized importers who rarely visit China, one of the biggest challenges is finding reliable and trustworthy suppliers. China remains the world’s largest manufacturing base for fitness and sports equipment, home to thousands of factories producing treadmills, exercise bikes, rowing machines, strength training machines, outdoor […]

Dialogue | Mark Wengenroth: Opportunities and Challenges for Chinese Fitness Equipment Brands in the EU (brief ediction) Introduction Roger Yao: Welcome to FitGearSource Dialogue. I’m Roger Yao, and today I’m honored to have Mark Wengenroth with us, an industry veteran with over 30 years of experience in sporting goods and fitness equipment. Mark has worked […]