April 15, 2026 — Amazfit, the global smart wearable brand owned by Zepp Health (NYSE: ZEPP), has been named the Exclusive Wearables Partner of HYROX under a multi-year, three-year global agreement. The announcement marks a significant escalation of the two brands’ relationship, transforming what began as a regional collaboration into a worldwide strategic alliance that will place Amazfit technology at the centre of the world’s fastest-growing competitive fitness movement.
The partnership was announced jointly by Zepp Health and HYROX on April 15, 2026.
From Regional Pilot to Global Exclusivity
Amazfit and HYROX first joined forces in 2024, when Amazfit was named HYROX’s Official Wearable and Timekeeping Partner in a two-year regional arrangement. During that initial phase, Amazfit introduced dedicated HYROX training and race-day insight features across its device lineup, delivering real-time performance data to athletes competing at HYROX events worldwide.
The new three-year global deal fundamentally expands that mandate. Amazfit is now designated the exclusive partner across a comprehensive range of wearable product categories — smartwatches, smart rings, smart cameras, smart glasses, and smart straps — alongside connected application experiences, a dedicated HYROX training mode, and curated performance data integrations.
Crucially, the partnership extends into the broader HYROX ecosystem: Amazfit will be integrated into HYROX 365, the brand’s always-on training network connecting partner gyms, certified coaches, and everyday athletes training for their next event.
Executive Voices: A Shared Vision for Connected Performance
Wayne Huang, CEO of Zepp Health, described the expanded alliance as a natural evolution of the two organisations’ shared values.
“We are excited to take our partnership with HYROX to a new level,” Huang said. “HYROX has built incredible momentum and is rapidly expanding as a global fitness community. This expanded partnership reflects our shared commitment to elevating the experience for HYROX athletes and participants through Amazfit’s smart wearable devices and connected training technology.”
Moritz Fürste, Co-Founder and Chief Marketing Officer of HYROX, emphasised the community dimension of the deal.
“HYROX has always been about building a global community around movement, performance, and shared achievement,” Fürste said. “As we continue to scale this sport globally, partnerships like this one play a critical role in supporting that journey. Amazfit understands how athletes train, compete, and recover, and together we can create a more connected experience for our community — from preparation to race day and beyond.”
The HYROX Phenomenon: Scale and Ambition
HYROX — whose signature format combines eight one-kilometre runs with eight functional fitness stations — has evolved from a niche European endurance concept into a mainstream global movement, attracting elite competitors, recreational fitness enthusiasts, and first-time participants alike. The organisation has publicly stated an ambition to inspire and influence 100 million people, and is actively pursuing Olympic recognition, positioning itself as the definitive standard for competitive fitness.
The sport’s explosive growth has drawn the attention of major commercial partners seeking to align with its highly motivated, data-driven participant base. For Amazfit and Zepp Health, exclusive positioning within the HYROX ecosystem represents a high-value entry point into the premium end of the performance wearables segment — competing directly with rivals including Garmin, Polar, and the increasingly high-profile Whoop, which recently closed a partnership with Paris Saint-Germain and was last valued at $10.1 billion.
Wearables Industry Trends: Sport Sponsorship as a Competitive Battlefield
The Amazfit–HYROX deal reflects a broader strategic pivot among wearable technology brands. Having largely saturated the passive consumer health-tracking market, leading wearable companies are increasingly competing for exclusive sponsorship and integration rights in live competitive sports and professional athletic environments.
Industry data underscores the opportunity: a recent consumer electronics report by UK-based SEO firm MediaVision documented a significant surge in wearables search volume between December 2025 and February 2026, driven primarily by growing consumer demand for fitness, recovery, and health-tracking capabilities. For brands able to demonstrate their hardware in authentic competitive settings — with elite athletes producing measurable performance outcomes — the halo effect on broader consumer sales is substantial.
About Amazfit
Amazfit is a leading global smart wearable and fitness brand under Zepp Health (NYSE: ZEPP), headquartered in Gorinchem, Netherlands. Designed around movement, Amazfit offers a comprehensive ecosystem of smartwatches, smart rings, and connected fitness solutions engineered for athletes who train with purpose, recover with balance, and continually evolve.
Learn more about Amazfit at amazfit.com
About HYROX
HYROX is a global event, training, and coaching ecosystem defining the gold standard in competitive fitness. Built on a unique race format of 8×1km running combined with 8 functional fitness stations, HYROX is uniting a worldwide community of athletes and enthusiasts, with an ambition to inspire and influence 100 million people. The organisation is actively pursuing Olympic recognition.
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