On September 8, 2026, the Strategic Signing Ceremony for “Joining Forces to Break New Ground and Build ‘China’s Manufacturing Might’: Co-Creating Benchmarks in China’s Fitness Industry” took place in Xi’an. Capitalizing on the grand opening of the Riali UP Olympic Sports Park Benchmark Store, Shua Sports joined forces with Riali Fitness, IWF, CHINAFIT, and founders/executives from over 20 national fitness chain brands in the ancient capital. Centered around the theme “Industry Transformation · Equipment Innovation · Quality Upgrading,” attendees explored high-quality development pathways for China’s fitness industry.
Industry Opportunities: From Scale Expansion to Quality Elevation
China’s chain fitness industry has evolved over the past 30 years, growing from humble beginnings into a major sector. Today, the industry stands at a critical juncture, shifting from “scale expansion” to a “quality elevation.” Marking the opening year of the National “15th Five-Year Plan” for Building a Sports Powerhouse, National Fitness has been elevated to a national strategy, propelling the health consumption market toward a trillion-yuan scale.
“Great products must withstand the test of real-world commercial operations,” noted Pan Wei, Chairman of IWF, as an industry observer and connector during his opening remarks. He highlighted that while China’s commercial fitness market historically favored international brands, domestic brands—represented by Shua—have achieved quantum leaps in R&D, manufacturing craftsmanship, and smart technology in recent years, signaling the rapid rise of “China’s Manufacturing Might.” Pan emphasized that this strategic synergy between Shua and Riali serves as an exemplary benchmark of deep collaboration between equipment manufacturers and facility operators. By using frontline operational data to drive inverse product iteration, this partnership not only bridges the upstream and downstream supply chains, but also establishes a replicable, valuable model of high-quality development for the entire sector.
Concurrently, Yan Sihai, founder of CHINAFIT, along with club investors from across China who were on an industry study tour in South Korea, sent their congratulations via video link. Yan stated that the synergy between Shua and Riali, as well as Shua’s collaborative partnerships nationwide, serves as a vivid demonstration of mutual empowerment between Chinese manufacturing and Chinese facility management, setting a new benchmark for high-quality industry growth.
Benchmark Execution: Shua and Riali Create a Model of Deep Synergy
During the ceremony, Shua Sports and Riali Fitness officially signed a strategic cooperation agreement, concurrently unveiling the Riali UP Olympic Sports Park Benchmark Demonstration Store.
“Riali has been deeply rooted in the Northwest China market for 19 years, pioneering a monthly payment system and accumulating a mature store operations model alongside vast real-world member service scenarios,” said Gao Zhiqiang, Founder and Chairman of Riali Fitness. Zhang Weijian, Chairman and President of Shua Sports, shared that as an official fitness equipment supplier to the Chinese Olympic Committee, Shua has remained dedicated to real economy manufacturing throughout its 30-year history, consistently striving to build health technology products of superior quality. Looking ahead, Shua will continue to increase R&D investment to deliver enhanced value across “Products + AI + Services.”
This collaboration extends beyond simple equipment procurement. By using brick-and-mortar stores as practical testing grounds, the partnership integrates the entire chain—from equipment R&D to facility operations—achieving mutual empowerment between product strength and operational capability. This initiative offers a practical, highly replicable blueprint for the market entry of domestic commercial fitness equipment.
Breaking New Ground: Multi-Brand Signings to Build a New Industry Ecosystem
Building upon the Riali benchmark store model, Shua Sports simultaneously signed strategic agreements with multiple national fitness chain brands, spanning the Northwest, Central, South, North, and Southwest regions of China. In addition to on-site signings, several fitness industry professionals participating in the study tour in South Korea completed signatures online, joining the collective movement to build domestic benchmarks. This series of agreements marks a significant expansion of Shua’s commercial partner network across China and underscores the shared commitment of upstream and downstream industry leaders to elevate home-grown brands.
Product Launch: Shua’s Next-Generation Commercial Multi-Station Gym
At the event, Shua unveiled its latest flagship commercial offering: the 16-Station Multi-Gym. The head of Shua’s commercial product line presented the equipment’s key innovations and full-scenario solutions using the Riali Olympic Sports Park store as a real-world case study. The unit integrates 16 distinct training functions, providing full-body muscle group coverage and supporting simultaneous workouts for up to 9 users. Its modular design offers flexible adaptability to diverse facility layouts. Following the launch, attending guests participated in an immersive hands-on trial of Shua’s full suite of commercial equipment, with many noting that the experience reshaped their perception of domestic commercial fitness machinery.
This milestone event not only expanded Shua’s network of commercial partners, but also established an industry exchange platform built on the core values of “Co-exploration, Co-construction, and Co-sharing.” As domestic smart fitness technology blends seamlessly with real-world operational scenarios, the transformation of China’s fitness industry is moving from strategic vision into daily practice. Starting from this event, Shua Sports will continuously leverage technological innovation to address client needs, joining hands with industry partners to write the next chapter of high-quality growth in China’s fitness industry.
