Centr, the leading health and wellness ecosystem founded by Chris Hemsworth, and HYROX, the world’s fastest-growing fitness racing series, have announced a landmark retail partnership with Academy Sports + Outdoors. This collaboration brings the official, competition-grade equipment of the HYROX World Series directly to consumers across the United States, marking a significant milestone in making elite functional fitness accessible to the everyday athlete.
Bridging the Gap Between Competition and Home Training
As the Official Equipment Provider for all HYROX races globally, Centr has engineered a specialized line of high-performance tools designed to withstand the rigors of the “World Series of Fitness Racing.” Previously available primarily at professional events and select affiliate gyms, the full suite of Centr x HYROX equipment is now available through Academy Sports + Outdoors’ extensive network of retail locations and online platform.
The product line is meticulously crafted to mirror the exact specifications used on the HYROX race floor, allowing competitors to “train as they race.” Key highlights of the collection include:
- The Octo Kettlebell: A world-first, eight-sided competition kettlebell designed for superior weight distribution, aerodynamics, and ergonomic grip during high-volume movements like farmer’s carries.
- Interlocking Bumper Plates: Featuring a unique “lock-in” design and high-visibility edge markings, these plates ensure stability and rapid weight changes during the demanding sled push and pull stations.
- Performance Wall Balls and Sandbags: Reinforced with heavy-duty materials to ensure a consistent bounce and durability, these tools are built for the explosive power required in the final stages of a HYROX race.
- Power Ropes and Sleds: Specialized equipment engineered for maximum friction resistance and grip, catering to the specific functional movements of the global fitness circuit.
A Shared Vision for Functional Fitness
“At Centr, our mission has always been to provide people with the same tools and expertise that elite athletes use to reach their peak,” said Andrew Sugerman, CEO of Centr. “By partnering with Academy Sports + Outdoors, we are bringing the ‘theatre of sport’ into the homes of millions. This isn’t just about selling equipment; it’s about providing a gateway for anyone to join the HYROX community and push their limits.”
Christian Toetzke, Founder and CEO of HYROX, added: “HYROX is a sport for everyone, but the right equipment is vital for proper preparation. Academy Sports + Outdoors is the perfect partner to help us reach the growing community of hybrid athletes in the U.S., ensuring they have access to the official gear they need to succeed on race day.”
Digital Integration and Athlete Support
In a move to provide a holistic training experience, every purchase of Centr x HYROX equipment at Academy Sports + Outdoors includes a complimentary 3-month digital membership to the Centr app. This digital integration offers users access to the world’s first HYROX-certified training programs, curated by world-class coaches and former champions. The programs are designed to guide users through the specific “8 stations” of a HYROX race, combining strength, endurance, and mobility work.
About Centr
Centr is a global health and wellness platform founded by Chris Hemsworth. It offers a comprehensive ecosystem of digital content—spanning fitness, nutrition, and mental well-being—integrated with premium home gym equipment and accessories.
About HYROX
HYROX is the Global Fitness Race for Every Body. Participants from around the world compete in the exact same format: a 1km run followed by one functional workout, repeated eight times. Since its inception in 2017, HYROX has grown into the world’s largest mass-participation fitness event.
About Academy Sports + Outdoors
Academy is a leading full-line sporting goods and outdoor recreation retailer in the United States. Based in Katy, Texas, the company provides a wide range of quality products across categories including hunting, fishing, camping, and premium athletic apparel and equipment.
For more information about the Centr and HYROX collaboration, please visit Centr x HYROX at Academy Sports.
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