- Planet Fitness reported total revenue of $337.2 million for Q1 2026 (ended March 31), representing a 21.9% increase compared to the same period in 2025, driven by continued membership growth and franchise fee expansion.
- The company's total membership base grew to approximately 21.5 million members, supported by a global footprint of more than 2,500 clubs spanning the United States, Canada, Mexico, Panama, Australia, and Puerto Rico — reinforcing its position as the world's largest fitness club franchise by member count.
- Despite strong Q1 performance, Planet Fitness paused its popular Black Card promotional campaign in March and materially lowered its full-year 2026 outlook, citing macroeconomic headwinds and the impact of the promotion pause on near-term membership acquisition momentum.
Planet Fitness, Inc. (NYSE: PLNT), one of the largest and fastest-growing franchised health club operators in the world, today reported financial results for its first quarter ended March 31, 2026, delivering headline revenue growth that beat expectations while simultaneously issuing a cautious revision to its full-year 2026 outlook. Total revenue for the quarter reached $337.2 million, a 21.9% increase compared to the same period in 2025, reflecting strong momentum across its franchise network and steady growth in system-wide same club sales. However, the company’s decision to materially lower its 2026 annual guidance underscored the mounting pressure that macroeconomic headwinds and evolving consumer spending patterns are placing on even the most resilient operators in the fitness sector.
The quarter’s top-line performance was underpinned by a 3.5% increase in system-wide same club sales, a metric that measures revenue growth at locations open for at least 12 months and serves as a key barometer of underlying business health. This figure demonstrates that Planet Fitness’s existing gym base continues to generate solid incremental revenue, even as the company navigates a challenging consumer environment. The growth in same club sales was complemented by the company’s expanding footprint, with total membership approaching 21.5 million across its network of more than 2,500 locations spanning the United States, Puerto Rico, Canada, Panama, Mexico, and Australia.
The breadth and scale of Planet Fitness’s global platform remain a significant competitive advantage, providing a steady stream of royalty income, equipment sales, and franchise fees that together form a diversified and resilient revenue base.
Despite these encouraging operational metrics, the company signaled a notable shift in its strategic posture by pausing its Black Card membership promotional campaign in March 2026. The Black Card, which offers members access to all Planet Fitness locations along with additional perks such as free fitness training and reduced rates on select services, has historically been a powerful tool for driving new sign-ups and upgrading existing members to a higher revenue tier.
The decision to suspend this promotional push reflects the company’s response to softer new member acquisition trends and a broader slowdown in gym industry foot traffic that has been observed across multiple operators in recent months. While the pause does not indicate a structural problem with the Black Card value proposition itself, it does suggest that Planet Fitness management is prioritizing near-term margin protection over aggressive membership growth in the current environment.
The most significant development emerging from the earnings report was the company’s downward revision to its full-year 2026 financial guidance. Planet Fitness indicated that it now expects its annual results to fall materially below its previous forecast, a disclosure that sent a cautionary signal to investors who had been counting on continued robust growth from the affordable gym segment. The guidance reduction appears to reflect a confluence of factors: persistent economic uncertainty weighing on consumer discretionary spending, heightened competition in the fitness market, and the near-term impact of the Black Card promotional pause on membership pipeline.
The company did not specify revised numerical targets but emphasized that it remains committed to disciplined cost management and the long-term health of its franchise model.
“Planet Fitness delivered a strong first quarter, with revenue growth reflecting the enduring appeal of our affordable, high-quality fitness offering,” said Colleen Keating, Chief Executive Officer of Planet Fitness, Inc. “While we are navigating a more complex macroeconomic environment than we anticipated entering the year, we believe our diversified business model, strong brand equity, and experienced franchisee network position us well to deliver sustained value for all stakeholders. We are taking decisive steps to calibrate our growth initiatives in the near term while protecting the fundamentals that have made Planet Fitness a household name.”
Thomas Fitzgerald, Interim Chief Financial Officer of Planet Fitness, Inc., added: “Our first quarter results demonstrate the resilience of our revenue base and the operating leverage inherent in our franchise model. We generated net income of 51.6 million and adjusted EBITDA of 51.6millionandadjustedEBITDAof106.4 million, reflecting our ability to convert top-line growth into meaningful bottom-line earnings even in a challenging environment. We are actively managing our cost structure and capital allocation to ensure we remain well-positioned for the quarters ahead.”
The financial results released today provide a detailed breakdown across Planet Fitness’s primary revenue segments. Franchise segment revenue, which includes royalties, franchise license fees, and other franchise-related income, grew steadily as the number of franchised locations continued to expand. Equipment segment revenue, generated from the sale of gym equipment to franchisees opening or renovating locations, contributed additional momentum, reflecting the company’s robust new store opening pipeline. Corporate-owned gym revenue, derived from the company’s wholly-owned gym locations, also contributed to the overall top-line growth, demonstrating the performance of Planet Fitness’s direct operating footprint.
Looking ahead, Planet Fitness management will host a conference call with investors and analysts today, May 7, 2026, at 8:00 a.m. Eastern Time to discuss the first quarter results in greater detail, provide additional color on the revised 2026 guidance, and address questions about the company’s strategic priorities for the remainder of the fiscal year. Participants can access the live webcast and replay through the Investor Relations section of the Planet Fitness corporate website at investor.planetfitness.com.
About Planet Fitness
Founded in 1992 and headquartered in Hampton, New Hampshire, Planet Fitness, Inc. (NYSE: PLNT) is one of the largest and fastest-growing franchised health club operators in the world, with more than 2,500 locations across the United States, Puerto Rico, Canada, Panama, Mexico, and Australia. The company is renowned for its Judgement Free Zone philosophy and its affordable membership model, which has made quality fitness accessible to millions of consumers. Planet Fitness’s franchise model enables individual entrepreneurs to operate their own gyms under the Planet Fitness brand, generating diversified revenue streams through royalties, equipment sales, and franchise fees. For more information about Planet Fitness, visit investor.planetfitness.com.
