Industry Veteran in China’s Fitness Equipment Sector Seeking New Opportunities

Shuhua Sports Co., Ltd.
Fitness equipment Veteran in China
Fitness equipment Veteran in China

Who I Am

• James Lin from Shanghai, China

• More than 20 years of experience in fitness equipment sales management, channel development, and international business in China.
• Formerly worked with leading international fitness equipment brands, including BH, Johnson, Dyaco, and DKCity.
• Extensive experience in senior management roles, with strong capabilities in strategic planning, business development, partner management, and execution.

How I Can Help

• Develop market-entry and growth strategies for international fitness equipment brands expanding into China.
• Identify and connect brands with suitable distributors, dealers, strategic partners, and sales channels across the Chinese market.
• Support communication, coordination, negotiation, and project management between international brands and fitness equipment manufacturers in China.
• Provide insights into China’s fitness market, competitive landscape, channel structure, pricing strategy, and local business practices.
• Assist with supplier evaluation, factory coordination, product development, quality control, and commercial negotiations.

Location

Shanghai, China

Preferred Working Arrangements

Hybrid · Remote / Work from Home

Contact

swordwindboy@hotmail.com

0 Comments

No comments yet. Be the first to share your thoughts!

Leave a Comment

Subscribe

Fitness Equipment Industry Newsletter

We respect your privacy · You can unsubscribe at any time.

广告占位
Roger avatar

Roger

Expert Author
(5/5)
Roger, Based in Shanghai, China, Roger Yao is the founder of FQC and FitGearSource, with over 20 years of experience in sourcing, R&D, and quality control for fitness equipment and sporting goods. As a supply chain consultant to several global fitness brands, he has visited and audited hundreds of manufacturers across Asia, gaining deep insights into product innovation, compliance, and market trends.Roger is also a blogger and industry columnist, dedicated to sharing professional perspectives on the global fitness equipment supply chain, emerging technologies, and the evolving landscape of health and fitness manufacturing. 
Follow This Author on:

Related Articles