Leading global fitness apparel and gear brand Gymshark has officially announced the appointment of Matt Rogers as its new Chief Supply Chain Officer (CSCO). The news was confirmed today by Gymshark Founder and CEO Ben Francis MBE.
Rogers, who joined Gymshark in 2023 as Supply Chain Director, steps into the executive role after demonstrating exceptional leadership as Interim General Manager for Sourcing and Supply Chain. During his three-year tenure at the company, Rogers has played a pivotal role in strengthening, modernizing, and optimizing Gymshark’s global supply chain infrastructure to support the brand’s rapid international growth.
Prior to joining Gymshark, Rogers amassed over a decade of high-level e-commerce and retail supply chain experience at UK fashion giant ASOS.com. His extensive expertise in global logistics, sourcing, and operational strategy has been instrumental in navigating complex supply chain environments and ensuring agility across Gymshark’s global network.
Announcing the appointment, Ben Francis praised Rogers’ impact on the organization:
“Since joining Gymshark in 2023 as our Supply Chain Director, Matt has made a huge impact. Over the past few years, he’s helped strengthen and evolve our supply chain… Matt has consistently demonstrated the leadership, judgement, and ambition needed to build a supply chain that’s ready for the next chapter of Gymshark. This is a thoroughly well-deserved appointment.”
As Gymshark continues to expand its footprint across physical retail, international markets, and new product verticals, Rogers’ promotion highlights the brand’s commitment to scaling its supply chain resilience and operational capabilities. In his new role as Chief Supply Chain Officer, Rogers will oversee end-to-end global sourcing, logistics, and supply chain strategy as Gymshark prepares for its next phase of global growth.
About Gymshark
Founded in 2012 by Ben Francis, Gymshark is a leading fitness apparel and accessories brand supported by millions of highly engaged community members in over 180 countries. Headquartered in Solihull, UK, the brand continues to revolutionize the activewear and fitness gear market through community-driven innovation and direct-to-consumer excellence.
