Chinese Fitness Equipment Giant SHUA Fitness Accelerates European Expansion, Appoints Industry Veteran Thomas Kantelberg

Shuhua Sports Co., Ltd.
Thomas Kantelberg from SHUA Fitness
Thomas Kantelberg from SHUA Fitness

Leading fitness and health solution provider has officially announced the appointment of Thomas Kantelberg as its new Account Manager for Northern Germany. The strategic hiring marks a significant step forward for the Chinese fitness equipment manufacturer as it deepens its localized operations and expands its footprint in the European market.

Founded in 1996, SHUA Fitness is one of Asia’s premier fitness equipment brand and the first fitness hardware manufacturer in China to be publicly listed on the main board of the Shanghai Stock Exchange (SH605299). The company produces a wide array of equipment spanning home fitness, commercial health clubs, professional sports performance, and senior wellness. Globally recognized for its manufacturing quality and technical innovation, SHUA has served as the official fitness equipment supplier for the Chinese Olympic Delegation across multiple Olympic Games, distributing products to dozens of countries worldwide.

Kantelberg brings over two years of deep industry expertise to the role, with a strong background in sales, business development, and tailored equipment solutions for health and fitness facilities across Germany.

In his new role, Kantelberg will oversee key account management, lead business development initiatives, and bolster SHUA’s market presence throughout Northern Germany. He will work directly with facility operators, commercial gyms, and corporate clients to provide customized fitness hardware solutions designed around specific training demands and commercial goals.

Speaking on the appointment, Sven Ziepelmeier, Sales Manager at SHUA Fitness Germany, noted:

“With Thomas Kantelberg, we are gaining an experienced industry professional who will actively support our growth strategy and further strengthen our customer relationships in the region.”

As global demand for commercial-grade, connected fitness equipment continues to rise, SHUA Fitness’s move to onboard established European talent underlines its commitment to high-touch localized service and international growth.


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