QUANZHOU, China, February 28, 2026 – SHUA Sports Co., Ltd. (“SHUA Sports” or “the Company”), a leading Chinese fitness equipment manufacturer and scientific fitness service provider, marked its 30th anniversary with a grand celebration in its birthplace, Quanzhou City, Fujian Province. The event gathered over 600 distributors, suppliers, and partners from around the world to reflect on three decades of growth and witness the unveiling of the company’s future roadmap alongside a significant philanthropic commitment.

A Milestone Celebration and Substantial Philanthropic Pledge

During the ceremony, Chairman and President Zhang Weijian, alongside the management team, highlighted the Company’s longstanding commitment to social responsibility. In a landmark move to commemorate its 30-year journey, SHUA Sports announced a combined donation of RMB 20 million (approx. USD 2.8 million) to the Quanzhou Taiwanese Business Charity Federation and the Jinjiang Charity Federation. These funds are designated to support local initiatives in healthcare, education, and poverty alleviation.

Furthermore, the Company pledged fitness services valued at RMB 4 million (approx. USD 560,000) to the Second Affiliated Hospital of Fujian Medical University and Quanzhou First Hospital. This initiative aims to provide professional fitness support to frontline medical staff. The total philanthropic commitment of RMB 24 million (approx. USD 3.36 million) significantly expands the “SHUA Charity Fund,” whose cumulative scale now exceeds RMB 80 million, underscoring the Company’s ongoing dedication to promoting public fitness and social welfare.

Launching the “2030 Globalization Strategy” with “Top Three Globally” Ambition

Embarking on its next chapter, President Zhang Weijian officially launched SHUA Sports’ “2030 Globalization Strategy.” The strategy articulates a clear vision to become a “world-leading scientific fitness service provider,” with the ambitious goal of ranking “No. 1 in China and among the Top 3 globally.” To achieve this, SHUA has outlined key development pathways, including a multi-brand overseas expansion, intelligent product upgrades, building a global operational system, and cultivating core talent, all while actively implementing sustainable development principles.

From Local Workshop to Industry Leader: A Journey of Growth

SHUA Sports’ story is a testament to the rise of a Chinese national brand. Founded in 1996 in Jinjiang, Fujian, the Company started as a small workshop and has steadily grown into a dominant player in China’s fitness equipment industry. A significant milestone was its successful listing on the Shanghai Stock Exchange Main Board in 2020 (Stock Code: 605299.SH).

At the event, the market research firm S&P Consulting presented SHUA with several market recognition awards, validating its competitive strength. These accolades included certifications for “Products Sold in Over 110 Countries and Regions,” “No. 1 in Sales of High-End Home Treadmills in China,” and “No. 1 in Sales of Outdoor Fitness Equipment in China.”

Innovation Driven: Focus on Smart Technology and Scientific Fitness

Product innovation remains a core driver for SHUA. Vice President Shi Yong showcased a new series of intelligent products and solutions that highlight the Company’s direction. These include the V10 Smart Commercial Stairclimber, Biofit Digital Strength Equipment, the AI Fitness Assistant 3.0, and integrated AI Smart Gym Solutions. These developments underscore SHUA’s strategy of merging artificial intelligence with exercise science to deliver personalized, scientific fitness services.

Deep-Rooted Sports Heritage and Global Service Pedigree

SHUA Sports’ development is deeply intertwined with sports, both in China and globally. The Company was recognized as a “National Sports Industry Demonstration Unit” by China’s General Administration of Sport in 2017 and has been consistently ranked among the industry’s top ten enterprises for years.

Notably, SHUA served as the Official Fitness Equipment Supplier for the Beijing 2022 Olympic and Paralympic Winter Games, marking it as the first Chinese fitness equipment brand to sponsor the Olympic Games. Beyond this, the Company has provided training support to national teams from 99 countries, with over 600 Olympic champions having used its products. SHUA is also a strategic partner of the International School Sport Federation (ISF), collaborating to promote youth sports.

The 30th-anniversary celebration not only showcased SHUA Sports’ strong heritage and commitment to corporate citizenship but also clearly charted its future course driven by technological innovation and global expansion. Guided by the “2030 Globalization Strategy,” this Chinese fitness industry leader is steadily progressing toward its goal of becoming a top-three player worldwide.