March 10, 2026, Etenon Fitness announces its appointment as the exclusive official distributor of Watson in Spain, marking a significant step in its strategy to consolidate its position as a reference partner for premium strength equipment in Southern Europe and reinforcing its commitment to top-tier international brands.
Watson has established itself as a global benchmark in high-end strength equipment manufacturing. With entirely British production and in-house manufacturing in Somerset, the brand stands out for its focus on precision engineering, total control of the production process, and a clear commitment to structural quality and advanced biomechanics.
With 30,000 of warehouse space and a team of technicians across the Peninsula, Mallorca, and Portugal, Etenon will manage the sales and service of Watson products.
Engineering, Innovation, and Uncompromising Warranty
Watson has built its reputation on three pillars: extreme robustness, mechanical precision, and total customization. Its catalog ranges from plate-loaded machines and Single and Dual Stack lines with convergent movements and independent training, to heavy-duty racks, professional platforms, and large-format modular solutions.
Special mention deserves its range of dumbbells, bars, and solid stainless steel machined Olympic plates, calibrated with absolute precision, ultra-resistant, and fully customizable—considered among the most advanced products on the market.
The entire structure of their equipment is backed by a lifetime warranty on the framework, plus extended coverage on key components—a commitment rarely seen in the industry.
In 2021, the company was honored with the Queen’s Award for Enterprise in the International Trade category, validating its growth and international expansion.
Two Strength Leaders, United
From Watson, they emphasize that the choice of Etenon Fitness as exclusive distributor responds to the need for a strategic partner capable of representing the brand in a demanding market, maintaining the company’s premium standard, and offering service aligned with its international positioning. The commercial structure, penetration in the professional sector, and specialization in strength projects were determining factors in establishing this exclusive alliance.
In the words of Rafael Rodriguez, CEO of Etenon Fitness:
“The addition of Watson strengthens our commitment to offering the Iberian market the best solutions in strength training. This alliance complements our current portfolio and allows us to continue working with leading brands to offer each client the most suitable solution for their project.”
A New Era for the Iberian Market
Thanks to this agreement, gyms, boutique centers, personal training studios, and high-performance facilities in Spain will have access to Watson’s complete range with local support, personalized advice, and comprehensive accompaniment in every project.
The incorporation of Watson into Etenon’s portfolio represents a qualitative leap that will feature one of the most prestigious strength brands on the international scene, characterized by its entirely British manufacturing, advanced customization capabilities (colors, upholstery, logos, exclusive finishes), and its focus on solutions designed alongside elite trainers and athletes.
About Watson
British manufacturer founded in 1998 and specialized in high-performance strength equipment. It produces all its lines internally in the United Kingdom and exports worldwide. Recognized for its innovation, mechanical precision, and lifetime structural warranty.
For more information, please visit the official Watson website.
About Etenon Fitness
Etenon Fitness is a company dedicated to the design and distribution of professional equipment for sports facilities, gyms, and high-performance centers. With over 30 years of experience in the market, it has established itself as a reference in quality, innovation, and service in the fitness sector.
- Origin: Based in Spain (Jaén), with over 20 years of experience in the fitness sector.
- Role: One of Spain’s largest and most successful distributors and manufacturers of professional gym equipment.
- Service Scope: Offers “turnkey” solutions, including 3D gym design, installation, and a robust technical support network across Iberia.
- Brand Portfolio: In addition to their own house brand (Etenon), they represent global giants like Core Health & Fitness (Star Trac, StairMaster, Nautilus) and Reebok Functional.
- Infrastructure: Operates a massive 30,000 m² facility that houses their showroom, logistics hub, and specialized technical service.
Infomation Source: Gymfactory
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