RITFIT, a leading U.S. home fitness equipment brand, today announced an annual partnership with the Breast Cancer Research Foundation (BCRF), a top-tier nonprofit organization dedicated to preventing and curing breast cancer by advancing the world’s most promising research. Under the agreement, RITFIT is donating $150,000 to BCRF to support scientific studies aimed at breast cancer prevention and treatment.
Founded in 1993 by Evelyn H. Lauder, BCRF is the largest private funder of breast cancer research worldwide and the highest-rated breast cancer research organization in the United States. Effective from July 1, 2026, through June 30, 2027, this partnership marks a major milestone in RITFIT’s ongoing commitment to women’s health and inclusive fitness. The $150,000 contribution has already been fully disbursed to BCRF.
Empowering Women Through the “Pink Series”
The partnership is anchored by RITFIT’s signature “Pink Series,” a dedicated product line launched in 2024 tailored specifically for female fitness enthusiasts. Featuring 23 products—including power racks, Smith machines, leg press machines, weight benches, and free weights—the collection is designed to make strength training accessible and empowering for women of all skill levels. Unlike temporary promotional campaigns, the Pink Series reflects RITFIT’s sustained investment in female-focused product design and health advocacy.
With this partnership, RITFIT joins BCRF’s $100,000+ annual commitment tier alongside globally recognized brands such as La Mer, Jo Malone London, Tom Ford Beauty, GNC, and Bobbi Brown. RITFIT is now officially featured on BCRF’s corporate partners page (bcrf.org/partners).
“Our partnership with BCRF is a natural extension of RITFIT’s mission to make strength training simple, strong, and effective for everyone,” said Jessie JIANG, Head of Brand at RITFIT. “Movement builds physical, mental, and community resilience. Supporting BCRF’s groundbreaking research not only drives progress in breast cancer prevention and treatment, but also encourages women to take proactive ownership of their health.”
Advocating Social Impact and Challenging Stereotypes
Studies funded by BCRF indicate that regular physical activity plays a key role in lowering breast cancer risk and improving survivor outcomes. RITFIT’s Pink Series embodies the idea that “pink does not mean weak,” actively challenging outdated stereotypes that equate femininity with fragility.
RITFIT has long championed women’s health and inclusive fitness:
2024: Launched the “We All Fit” initiative, sponsoring Paralympic triathlete Kendra Herber and advocating for athletes of all abilities; launched its inaugural annual “Pink October” campaign.
2026: Rolled out the campaign themed “Strong in Pink. Strong for Her.,” further reinforcing the connection between physical fitness, disease prevention, and community support.
About RITFIT
Founded in the U.S. in 2015, RITFIT is a home fitness brand committed to making strength training accessible to all under its core philosophy: “Simple. Strong. Effective.” Specializing in versatile, high-value equipment, the brand opened its flagship showroom in Chino Hills, California, in 2025 and expanded into European markets in 2026. Beyond workout gear, RITFIT actively drives social impact through initiatives focused on women’s health and inclusive fitness.
