Pallini Appoints Julien Pargade as Head of Sales to Accelerate Commercial Gym & Strength Equipment Expansion

Shuhua Sports Co., Ltd.
Pallini Sports
Pallini Sports

Pallini (legally registered as Pallini APS – Atelier Physique et Sportif), a premier French commercial gym equipment manufacturer and designer of professional strength training, Olympic weightlifting, and powerlifting gear, has officially appointed Julien Pargade as its new Head of Sales (Responsable commercial). In this strategic leadership role, Pargade will spearhead B2B commercial strategy, key account development, and sales team execution as the Normandy-based manufacturer enters a new phase of European and international expansion.

Strategic Leadership Hire to Drive B2B Fitness Equipment Growth

Announcing his appointment, Julien Pargade emphasized the synergy between his cross-functional background and Pallini’s growth trajectory: “After several years of experience across sports, entrepreneurship, and business development, this is a great opportunity to put my expertise at the service of an ambitious and fast-growing company. New challenges, new responsibilities, and above all, a great collective adventure to build.” He also expressed his gratitude to Pallini’s executive management for their trust and noted his eagerness to drive the commercial organization toward new milestones.

Julien Pargade from Pallini

According to Pallini’s official corporate roster, Pargade joins a seasoned operational leadership team headed by Associate Directors (Co-gérants) Franck Collinot and Jason Lorcher, collaborating closely with Sales Manager Olivier Piancenza and in-house design engineers. Together, they aim to accelerate market penetration across high-performance athletic centers, commercial fitness clubs, military training bases, and sports rehabilitation facilities.

Corporate Governance Evolution: Olympic Pedigree Meets Modernized Leadership

Pallini’s sustained growth in the European fitness equipment market is underpinned by a structured evolution in its corporate governance and shareholding (per official filings in the French Trade and Companies Register, RCS, and Bulletin Officiel des Annonces Civiles et Commerciales, BODACC):

Founded on Olympic Weightlifting Excellence (Since 1992): Established in 1992, Pallini operates its headquarters and Made-in-France manufacturing facilities in the Malaquis Industrial Zone in Le Trait, with additional production and logistics operations in neighboring Yainville (Seine-Maritime, Normandy). Founder and Co-Director Franck Collinot brings elite athletic credibility to the brand’s engineering standards—having won 10 French Individual Weightlifting Championship titles between 1989 and 1996 before coaching France’s junior, U23, and Olympic national teams from 2001 onward, guiding athletes to 23 international medals, including a silver medal at the 2008 Beijing Olympics.

Shareholding & Management Modernization (2020–2021): To capture surging demand across Europe’s functional training and strength & conditioning sectors, Pallini executed a strategic shareholding and governance transition between 2020 and 2021. Jason Lorcher entered the capital structure of Pallini APS via his holding company, Jayzi Holding, becoming a core shareholder alongside Franck Collinot and assuming the role of Co-Director (Co-gérant). Under this dual-leadership framework, Collinot directs bespoke strength equipment engineering, manufacturing quality, and sports federation relations, while Lorcher drives corporate modernization, supply chain optimization, and B2B commercial scaling—laying the foundation for Pargade’s appointment as Head of Sales.

Certified “Made in France” Strength Engineering & Federation Endorsements

(Note: French sports equipment manufacturer Pallini APS operates exclusively in the professional athletic, gym outfitting, and physical preparation sector and is entirely independent of the Italian spirits company of the same name.)

Engineered around its core ethos of “Made for Victory,” Pallini holds a distinct competitive moat in the heavy-duty gym equipment industry:

France’s Sole IPF-Certified Powerlifting Equipment Manufacturer: Specializing in heavy-duty, customizable barbells, calibrated weight plates, power racks, lifting platforms, cross-training rigs, Hyrox competition gear, and sports hydrotherapy systems, Pallini is the only French manufacturer officially certified by the International Powerlifting Federation (IPF). Its product lines also comply with International Weightlifting Federation (IWF), European Powerlifting Federation (EPF), and French Qualisport standards, engineered to withstand 24/7 high-intensity commercial and elite use.

End-to-End Gym Design & Trusted by Over 12,000 Facilities: To date, Pallini has outfitted more than 12,000 commercial gyms, Olympic training centers, sports clubs, and public institutions, delivering turnkey 3D gym floor planning, custom fabrication, and technical installation. The company serves as an official supplier and competition partner to premier national governing bodies, including the French Weightlifting and Bodybuilding Federation (FFHM) (under a renewed partnership running through the 2028 Olympic cycle), the French Powerlifting Federation (FFForce), the two-time reigning Olympic champion French Volleyball Federation (FFVolley), the French Rowing Federation (FFAviron), and the Defense Clubs Federation (FCD).

With Julien Pargade stepping into the Head of Sales role, Pallini is poised to expand its commercial footprint across France and international B2B markets, reinforcing its reputation as a premier European strength and conditioning equipment supplier.


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