XIAMEN, China — October 30, 2026 — Co-hosted by IWF International Fitness Expo and Tujian Sports, the IWF 2026 Fitness Equipment Industry Development Forum successfully took place at the Ramada Plaza by Wyndham Xiamen. The event brought together top manufacturers, commercial and home gym brands, distribution channels, and cross-border e-commerce leaders to explore global market trends, smart manufacturing, and international expansion.
Opening Remarks: Fostering Industry Synergy
The forum opened with welcome speeches from Peng Chong, Managing Director of IWF International Fitness Expo, and Wu Qiyun, Co-founder of SevenFiter. Representing the organizers, both leaders highlighted the forum’s mission to bridge supply chain resources and create strategic partnerships across the global sports and fitness equipment industry.
Keynote Speeches: Global Vision, Domestic Growth, and Smart Tech
Industry pioneers delivered in-depth keynote presentations across three core pillars:
Global Market Trends & Supply Chain Dynamics: Roger Yao, Founder of FIT GEAR SOURCE, analyzed shifting consumer demands, product iteration, and competitive landscapes across major overseas markets. He outlined actionable strategies for Chinese fitness equipment manufacturers to navigate global supply chain shifts and mitigate regional export risks.
Opportunities in China’s Domestic Fitness Sector: Wu Qiyun, Co-founder of SevenFiter, examined growth drivers under China’s National Fitness initiative. Addressing evolving consumer habits in both commercial gyms and home fitness setups, he emphasized product innovation and brand differentiation as keys to capturing niche market dividends.
Digital & Smart Fitness Equipment Transformation: Huang Siwei, Founder of ThinkFIT, presented on “Empowering Fitness Equipment with Digital Intelligence.” He demonstrated how IoT connectivity, real-time biometric tracking, and interactive AI interfaces enhance user experience and provided a practical roadmap for traditional gym equipment manufacturers transitioning toward smart fitness hardware.
Panel Discussions: Smart Manufacturing & Cross-Border E-Commerce
Moderated by Xie Liangkai, Founder of Kuajiantong, two high-level panel discussions tackled the most pressing topics in the fitness manufacturing and export sectors:
Panel 1: Smart Manufacturing & High-Quality Development
Featuring Lin Detian (VP of Marketing Center & GM of Commercial Division, SHUA Sports), Ren Yangjie (Founder, Xiamen Renhe), Qiu Zhibin (Founder, Rido Sports), Zhou Huang’an (Special Assistant to the President, Xiamen Zhoulong), and Wang Jijun (GM, Relax/Yingjiduo). Panelists discussed upgrading production lines through intelligent manufacturing, strict quality control, supply chain optimization, and integrating commercial-grade durability into home gym equipment.
Panel 2: Global Brand Expansion & Cross-Border E-Commerce
Featuring Wang Huaqiao (Partner & SVP, Feier Smart Tech), Lou Pengcheng (CEO, Hangzhou Lanbao Information Technology), and Zheng Xiaoling (Account Manager, Walmart Global eCommerce). The panel shared insights on overseas buyer preferences, compliance with international e-commerce platform policies, localized brand marketing, and scaling direct-to-consumer (DTC) sales for smart home workout gear.
Looking Ahead: Building a Connected Fitness Ecosystem
Hosted in Xiamen—a major hub for China’s fitness equipment manufacturing and export supply chain—the forum served as a vital platform for industry intelligence and resource integration. Moving forward, IWF International Fitness Expo and CIST International Sporting Goods Expo will continue to deepen their engagement across the entire sports and fitness value chain, hosting targeted industry summits and factory tours to drive sustainable global growth.
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