Xponential Fitness, Inc., the owner of fitness boutiques including Club Pilates, Pure Barre, BFT, and YogaSix, has appointed franchising veteran Danielle Porto Parra as president, effective immediately.
Parra brings over 20 years of experience in operations, marketing, product development, and digital across franchise systems and private equity-backed organizations. Most recently, she reportedly served as president and chief brand officer of McAlister’s Deli. Prior to that, she led marketing and culinary innovation at GoTo Foods across seven brands including Cinnabon, Auntie Anne’s and Jamba. She has also held C-level and executive roles at Pep Boys, Build.com, Caesars Entertainment and Petco.
“I’m honored to join Xponential and our franchisees in our mission to improve health and wellness in everyday life. At the core of my leadership approach is a commitment to driving long-term success for our franchisees. When they succeed, our brands and the communities we serve thrive alongside them,” said Parra.
“On behalf of the Board, I am excited to announce Danielle’s appointment as Xponential continues to execute against its strategic priorities,” said Mike Nuzzo, CEO of Xponential Fitness. “Danielle brings deep expertise across both franchised and company-operated models, with a proven track record of improving unit-level economics, aligning operators, and enhancing the customer experience. Her ability to combine strategic vision with operational discipline positions her well to help us continue to build a best-in-class partnership with our franchisees. The Board is confident in her leadership and strategic perspective, and I look forward to working closely with her as we advance our mission.”
Xponential Fitness’ boutiques include Club Pilates, StretchLab, YogaSix, Pure Barre, and BFT.
About Danielle Porta Parra
Danielle Porto Parra is the former Senior Vice President of Category Marketing for Restaurant Brands, overseeing strategic marketing initiatives for McAlister’s Deli, Moe’s Southwest Grill and Schlotzsky’s. Parra joined McAlister’s Deli as the head of Marketing in 2020 and has been in the hospitality and retail industry for more than 20 years, working in leadership roles at top companies including Petco, Build.com and Caesars Entertainment Corporation. Throughout her career, she has led company growth through a combination of brand experience and product innovation, personalized marketing, breakthrough creative, and digital transformation. Most recently, Parra worked as Chief Marketing Officer & SVP of eCommerce for automotive aftermarket brands Pep Boys, AAMCO, Precision Tune, and Auto Plus. Parra has volunteered with YMCA and the Petco Foundation, and currently serves on the Marketing & Resource Development Board Committee for Boys & Girls Club of Metro Atlanta. Parra’s Linkedin Profile
