Selkirk Sport acquired competitor Bread & Butter Pickleball Company

Selkirk Sport, best known for its pickleball paddles, has acquired competitor Bread & Butter Pickleball Company in a move to help Selkirk “reach a broader and increasingly diverse base of pickleball players.” With the inclusion of Bread & Butter, Selkirk “expands its portfolio with a differentiated brand that speaks to...

Yeti Q1 2026

U.S. high-end outdoor sports equipment brand Yeti’s wholesale sales grew by 19% in Q1 2026, the company raised its full-year earnings and sales outlook regardless. CEO Matthew Reintjes characterized Yeti’s competitive advantages as “durable and defensible,” pointing to brand trust, scalable product platforms and a diversified global omnichannel model.

UFC GYM Enters Pakistan Market with Locations in Islamabad and Lahore

UFC GYM is entering the Pakistani market with two new locations in Islamabad and Lahore. The expansion is led by Premier Sports Group, the official master franchisee, which was recently established to bring global sports and fitness brands to the country. The initial plan includes a premium venue in Islamabad...

Shua Sports new patent

on May 17: Information from the China National Intellectual Property Administration shows that Shua Sports has applied for a patent titled “倒蹬挂片训练器” with authorization announcement number CN309985121S, and the authorization announcement date is May 15, 2026. The application number is CN202630185661.X, the publication date of the application is May 15,...

CSS2026 will be held from May 21 to 24

The 43rd China Sport Show in 2026 will be held from May 21 to 24 at the Xiamen International Conference & Exhibition Center. This year’s exhibition will cover more than 200,000 square meters, with over 2,000 participating enterprises, both figures reaching record highs. Among them, the APFIT Asia-Pacific Fitness and...

Escape Fitness, Longstanding UK Gym Equipment Company, Enters Insolvency

Escape Fitness Limited, the Peterborough-based functional fitness equipment supplier operating across 80 countries with over 1,000 global clients, has entered administration as of April 27, 2026, marking an alarming end to its 25-year legacy in the commercial fitness industry.

Life Time increases the size of its clubs to accommodate premium features

Life Time Fitness, a high-end U.S. fitness chain, has announced that it will expand the size of its clubs to accommodate more premium facilities and services. This strategic adjustment reflects the broader trend in the fitness industry toward “experience-based” and “lifestyle-oriented” models. Life Time plans to use larger spaces to...

Amazon recalls about 2,900 Amazon Basics dumbbells

Amazon is recalling approximately 2,900 sets of Amazon Basics 55-lb. adjustable dumbbells due to safety concerns. Users are advised to stop using the product immediately and follow Amazon’s instructions for return or replacement. Amazon says it has received at least eight reports of the weight plates failing to lock properly...

Virgin Active Aims to Scale Social Wellness Club Concept Across UK

Virgin Active has announced that it will reopen its club in Mayfair, London, in July 2026 as the brand’s first “Social Wellness Club” in the UK. The new concept goes beyond the traditional gym model by integrating private meeting rooms, a coffee bar, recovery spaces and boutique training zones, and...

ASICS Q1 2026 Achieves Best Quarter in History: Net sales ¥270.3 billion (+29.7%), operating profit up 36.5%

Japanese track and field equipment brand ASICS reported its strongest quarterly performance ever on May 13, with growth across all product categories and regions. U.S. sales increased by 19%. However, the stock fell 6% despite the strong results, as the company did not raise its full-year guidance.

Technogym Achieves Record-Breaking Q1 2026 Results, Accelerates AI Strategy Deployment

Italian top-tier fitness equipment manufacturer Technogym released its Q1 2026 financial report, posting revenue of €236.8 million (up 10.1% year-on-year), the best first-quarter performance in the company’s history. The B2B segment grew 10.8%, while the B2C segment grew 7.9%. The company is accelerating its multi-year strategic partnership with Google Cloud’s...

Google fully rebrands Fitbit as Google Health

On May 7, 2026, Google announced that the Fitbit app would be officially renamed Google Health and that it would launch a Gemini-powered Google Health Coach AI health coaching subscription service on May 19, starting at $9.99 per month ($99 per year). The AI coach will integrate fitness guidance, sleep...

one month left on the countdown to the opening of the expo

With just one month left on the countdown to the opening of the expo, the bell has sounded to spur us forward and we are striding into a new journey. As of now, overall exhibitor recruitment for the 2026 China SportShow has successfully concluded. The exhibition area will exceed 200,000...