Virgin Active has announced that it will reopen its club in Mayfair, London, in July 2026 as the brand’s first “Social Wellness Club” in the UK. The new concept goes beyond the traditional gym model by integrating private meeting rooms, a coffee bar, recovery spaces and boutique training zones, and will be locally tailored to the characteristics of the UK market. Virgin Active plans to roll out this concept across other parts of the UK and into developed markets worldwide.