In the global fitness equipment industry, brands are often described either as “equipment manufacturers” or “sports brands.” The story of BH Fitness, however, is closer to a broader chapter of…

On Gao Yuxuan’s desk sits a yellowed thesis paper from 2007, when he was a student at Tongji University（According to the QS World University Rankings by Subject, Tongji University is…

I. The Origin of Mr. Olympia: From Vision to Global Benchmark When Joe Weider founded Mr. Olympia in 1965, his ambition was not simply to create another bodybuilding contest, but…