UK Fitness Brand BLK BOX Taps Timo Garrels to Lead German Market Expansion, Amid European Growth Drive

Shuhua Sports Co., Ltd.
BLK BOX

On June 5, 2026, UK strength and conditioning equipment manufacturer BLK BOX announced the appointment of as its new Germany Country Manager, a strategic move to accelerate the brand’s business growth across mainland Europe.

BLK BOX Germany country manager Timo Garrels

BLK BOX Germany country manager Timo Garrels

The appointment reflects BLK BOX’s commitment to building stronger local relationships in key European markets, while continuing to deliver the same global standard of quality, performance and design that defines every BLK BOX training environment.

BLK BOX is Building momentum in Germany

Germany is already an important market for BLK BOX. Previous projects include adidas HQ in Herzogenaurach, Eisbären Berlin and KB Sports Düsseldorf, reflecting the demand for training environments that combine performance, durability and considered design.

Timo’s appointment builds on that foundation, giving BLK BOX dedicated local leadership to support continued growth across the country.

Timo joins BLK BOX with a strong understanding of the German fitness landscape and the needs of operators, performance facilities, sports organisations and gym owners looking to create training environments built around real-world use.

In his new role, he will lead growth across Germany, working closely with clients and partners to deliver complete solutions across equipment, layout, storage, flooring and installation.

Speaking about his appointment, Timo said: “Germany is a market with huge potential for BLK BOX. There is a real appreciation here for quality, precision and long-term value, which aligns perfectly with the way BLK BOX approaches equipment, facility design and complete training environments.

“My focus is on building strong relationships with clients, understanding what they need from their training spaces and helping them create facilities that are built to perform for years to come.”

A local presence with a global standard

Timo’s appointment forms part of BLK BOX’s wider European growth strategy of investing in local expertise while maintaining the standards, culture and attention to detail that have driven the brand’s success to date.

Greg Bradley, founder of BLK BOX, said: “Germany is an important market for BLK BOX, and Timo’s appointment is a key step in supporting our continued growth across Europe.

“He brings strong local knowledge, commercial understanding and a clear appreciation for the standards our clients expect from BLK BOX. As we continue to expand, it is important that we have people on the ground who can represent the brand properly and build long-term relationships with the right partners.”

With Timo now leading the German market, BLK BOX continues to strengthen its European presence while staying true to the principles that have shaped the business from the beginning – quality, performance, authenticity and a relentless ‘Pursuit of Better’.

About BLK BOX

BLK BOX is a UK-based manufacturer specializing in high-performance strength and conditioning equipment and complete gym facility solutions. Founded in 2012 and headquartered in Northern Ireland, the company designs and produces durable training equipment built for athletes, commercial gyms, sports teams, and home fitness users.

With in-house manufacturing and engineering capabilities, BLK BOX delivers a wide range of products including racks, rigs, free weights, strength machines, conditioning equipment, and functional training accessories. The brand is also known for designing bespoke gym environments, supporting clients from concept and layout design through to full facility installation.

Trusted by professional sports teams, elite performance centers, and leading fitness operators across Europe and beyond, BLK BOX focuses on combining durability, performance, and smart design to meet the demands of modern training.

Guided by its “Built Better” philosophy, BLK BOX continues to innovate in strength training equipment and facility design, helping athletes and gyms build stronger, more efficient training environments worldwide. For more information about BLK BOX, visit www.blkboxfitness.com


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Infomation Source: HCM

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