Recently, the popular fitness brand Super Monkey (SUPERMONKEY) has closed stores in multiple locations across China, including Beijing, Shanghai, Wuhan, Chengdu, Shenzhen, and others. Notably, stores such as Super Monkey Finance City IN99, Super Monkey Wangjing Kade MALL, and Super Monkey Wuhan K11 have all shut down.
In June 2024, Super Monkey announced its expansion into Fuzhou and Xiamen. However, according to statistics from Sina Finance, the brand quietly withdrew from these two cities within a year, with all eight stores now closed.
Regarding the closures, Super Monkey’s customer service stated that the reasons include contract expirations and lack of renewals.
Founded in 2014, Super Monkey started with unattended fitness pods and later challenged traditional fitness models with its slogan “pay-per-use, no annual cards, professional coaches, no sales pitches.” The brand has raised seven rounds of financing, with a total amount exceeding 600 million yuan. In February 2019, it secured over 360 million yuan, which was the largest single investment in China’s fitness industry at that time.
Super Monkey’s founder and CEO, Liu Shutian, once had a vision of opening 10,000 stores within a decade. Five years later, the brand has only reached nearly 300 stores, with a completion rate of less than 3%.
