Anytime Fitness U.K. & Ireland is bringing Apple Fitness+ to its members, expanding a partnership that first launched in the U.S. and Canada in 2023.
Starting August 4, all Anytime Fitness members in the U.K. and Ireland will get access to an Apple Fitness+ subscription for the lifetime of their active membership at no additional cost.
The deal gives members access to thousands of Fitness+ workouts and meditations across 12 workout types, including strength, HIIT, yoga and Pilates, on top of 24/7 access to more than 6,000 Anytime Fitness clubs worldwide. Members only need an iPhone to get started, and those with an Apple Watch can unlock real-time workout metrics. Existing Fitness+ users who sign up for a 13-month Anytime Fitness membership will get their first 30 days free.
“Today’s members don’t think about fitness in one location,” said Anytime Fitness U.K. & Ireland head of marketing Sarah Mather. “They move between the gym, home and travel, and they expect their membership to move with them. Adding Apple Fitness+ to membership combines the motivation and guidance of Fitness+ with the support of our clubs, giving members even more ways to stay active and consistent.”
The expansion follows a similar pattern to Apple’s fitness subscription service’s earlier rollouts with Anytime Fitness in Australia, Canada, Japan and the U.S., and comes as U.K.active’s U.K. Health and Fitness Market Report 2026 found gym memberships have reached a record 18% of the U.K. population, with annual visits up 10% and sector revenue climbing to £6.5 billion ($8.7 billion)
“We’re investing in a model that combines outstanding physical clubs with digital experiences members value to deliver the best member experience in the market,” Anytime Fitness U.K. & Ireland and Australia director and co-founder Rich Peil said. “Providing our members with access to the expansive library of Apple Fitness+ content helps them pursue their goals wherever they choose to work out while complementing the experience they already enjoy in our clubs.”
The announcement lands alongside another milestone for the brand: Anytime Fitness has now opened its 6,000th club globally. In the U.K. and Ireland specifically, the company is at 180 clubs and is targeting 500 within the next five years.
