Interactive Strength, Inc. (TRNR), maker of specialty fitness equipment under the Wattbike, Clmbr, ForMe, and Ergatta brands, is reporting that Ergatta has signed a two-year extension and expansion of its content licensing partnership with IFit, Inc. The deal will now run to the middle of 2028.
IFit, Inc., the parent company of NordicTrack and ProForm, also bills itself as “a global leader in connected fitness, content and equipment.”
“The renewed agreement reflects the performance of game-based fitness as a differentiated content category for connected-fitness members,” Interactive Strength, Inc. said in a media release. “Since Ergatta’s content launched on the Ifit platform in the spring of 2025, it has delivered measurable engagement across IFit’s treadmill, bike, and rower modalities.”
The extension follows the IFit and Ergatta Spring Cup, a multi-week virtual competition hosted on the IFit platform and powered by Ergatta’s Races experience.
“The renewal and expansion of the IFit partnership demonstrates the quality and strategic value of Ergatta’s game-based content,” said Trent Ward, CEO, Interactive Strength, Inc. “Ergatta is generating stable, recurring cash flow for the group, and remains on track to generate more than $10 million in 2026 revenue at approximately 30 percent EBITDA margins. This two-year extension and the monthly member retention above 98 percent provide significant visibility on profitability and reinforce our confidence in the group’s 2026 pro forma revenue guidance of more than $30 million.”
Ward continued, “Additionally, as we discussed in our first-quarter earnings release, our M&A pipeline activity is increasing and of higher quality than at any prior point. We have submitted two separate preliminary Letters of Intent for expected accretive opportunities and look forward to sharing more with TRNR shareholders in the coming months if they advance towards definitive documentation.”
Ergatta Co-Founder and CEO Tom Aulet said the company is expanding its partnership with IFit and bringing additional game-based content to more members. The expanded scope introduces Endeavor, Ergatta’s most recent game, to IFit members for the first time. Endeavor will be available to IFit Pro members across treadmills, bikes and rowers this fall.
“The renewal validates that games work across cardio modalities, including treadmills, and we look forward to introducing Endeavor to the IFit community this fall,” he said.
The extended term and expanded scope increase the stability and predictability of Ergatta’s high-margin, subscription-based revenue. Since TRNR completed its acquisition of Ergatta in March 2026, the brand has reportedly performed in line with management’s expectations as a profitable, cash-generative asset within the TRNR portfolio.
