1. Technogym Confirmed as Official Supplier for Milano Cortina 2026 Winter Games
Italian fitness and wellness technology company Technogym has been confirmed as an Official Supplier of the Milano Cortina 2026 Olympic and Paralympic Winter Games, marking its 10th Olympic partnership and further strengthening Italy’s presence in global sport and wellness innovation.
The agreement, signed with the Fondazione Milano Cortina 2026, formalises Technogym’s role as a Games Partner and continues a collaboration history that began at the Sydney 2000 Olympics. Since then, Technogym has supported multiple Summer and Winter Games, including Turin, Beijing, London, Rio, PyeongChang, Tokyo and Paris.
Under the partnership, Technogym will equip approximately 22 athlete training centres, supplying around 1,000 pieces of equipment to support more than 3,500 athletes from over 90 countries across 16 Olympic and six Paralympic disciplines. Six major training hubs will be located within the Olympic and Paralympic Villages, complemented by discipline-specific centres at competition venues.
The partnership highlights the continued role of large-scale sporting events as platforms for innovation, athlete performance optimisation and long-term wellness legacy initiatives beyond elite sport.
2. FED Fitness Becomes Official Partner of the Houston Rockets
China-headquartered FED Fitness, a global home gym solutions provider, has been named an official partner of the NBA’s Houston Rockets, marking the franchise’s first collaboration with a dedicated home fitness equipment brand.
The partnership aims to bridge professional athletic training standards with home-based fitness, reflecting the growing importance of at-home exercise solutions within the wider sports and wellness ecosystem. FED Fitness will align its equipment and digital training tools with the Rockets’ performance culture and community engagement initiatives.
FED Fitness offers a portfolio of home exercise equipment supported by a free training app and positions itself around accessibility, value and long-term fitness habits. The collaboration also signals increasing acceptance of home fitness brands among elite sports organisations as training environments diversify beyond traditional facilities.
The partnership strengthens FED Fitness’s international brand profile and reinforces its strategy of integrating professional-level training principles into everyday home fitness experiences.
3. Peloton, Precor and iFIT Challenge U.S. Tariffs in Federal Court
Peloton and its commercial fitness subsidiary Precor have filed lawsuits with the U.S. Court of International Trade, seeking refunds on import tariffs paid since 2025 and challenging the legal basis of those duties. Similar actions have previously been brought by iFIT and Reebok, signalling a broader industry pushback against current U.S. tariff policies.
The lawsuits argue that the tariffs were imposed via presidential executive orders under the International Emergency Economic Powers Act (IEEPA), which the companies contend does not grant authority to levy import tariffs. Peloton cited recent court rulings indicating that IEEPA cannot be used as a legal foundation for such measures.
The tariffs in question include so-called “Trafficking Tariffs” introduced in February 2025 and “Reciprocal Tariffs” implemented in April 2025, which added a baseline 10% duty on most imports, with higher rates for selected countries. The companies emphasised that fitness equipment supply chains remain heavily dependent on imports from China, Taiwan, Southeast Asia and parts of Europe, with limited domestic alternatives.
With the U.S. Supreme Court expected to rule on related cases later this term, the outcome is being closely watched across the fitness, sporting goods and apparel industries, where tariffs have contributed to rising costs and pricing uncertainty.
4. TRNR Signals Possible Auction of Sportstech Shares Amid Financial Pressure
U.S.-listed Interactive Strength Inc. (NASDAQ: TRNR) disclosed in a shareholder letter released on January 16, 2026, that it may proceed with a public auction of 100% of the pledged shares of German fitness equipment brand Sportstech, as part of ongoing enforcement actions related to unpaid debts.
TRNR provided preliminary, unaudited guidance indicating Q4 2025 revenue exceeding USD 4.5 million, representing approximately 100% year-on-year growth, and full-year 2025 pro forma revenue exceeding USD 20 million, nearly four times its 2024 revenue.
Despite the revenue outlook, TRNR’s financial position remains under market scrutiny. Its share price has fallen below USD 1, with a market capitalisation of approximately USD 2.87 million, reflecting a near 96% decline over the past year.
The company also highlighted strong commercial traction for the Wattbike Air-Pro in the UK market, with more than 700 units sold since July 2025. Meanwhile, TRNR stated that Sportstech has acknowledged a USD 5 million principal debt, though disputes remain over additional liabilities.
5. Johnson Health Tech Marks 50th Anniversary with Large-Scale Charity Celebration
On January 18, 2026, Johnson Health Tech celebrated its 50th anniversary with a large-scale charity concert at the Taipei Dome, marking its evolution from a small OEM manufacturer into one of the world’s leading fitness equipment groups.
The event attracted approximately 35,000 attendees and featured prominent Asian artists, reinforcing the company’s emphasis on gratitude, social contribution and shared value. Tickets were distributed exclusively to employees, partners and invited guests, highlighting Johnson’s long-standing people-centric corporate culture.
As of 2025, Johnson Health Tech employs more than 10,000 people globally, operates 46 subsidiaries and seven manufacturing facilities, and serves markets in over 120 countries. The anniversary event also functioned as a global partner gathering, underlining the company’s international footprint and long-term commitment to promoting active and healthy lifestyles worldwide.
6. BLK BOX Reports Record FY2025 Revenue, Targets USD 100M Within Five Years
UK-based strength training equipment manufacturer BLK BOX reported FY2025 revenue of GBP 27 million (approximately USD 36 million), representing 35% year-on-year growth and the highest annual revenue in the company’s history.
Headquartered in Belfast, BLK BOX has established itself as a key supplier in Europe’s professional training market, providing equipment to around 90% of English Premier League football clubs and working with major gym chains including PureGym, Fitness Park and Nuffield Health.
During FY2025, the company completed nearly 1,000 facility installations across 13 countries and expanded its workforce to 160 employees. Its client base has also broadened to include premium lifestyle venues such as Soho House.
Looking ahead, BLK BOX has set a target of reaching USD 100 million in annual revenue within five years, with the United States and Asia-Pacific identified as priority growth markets, alongside continued product development in strength and functional training categories.
Comments (0)
No comments yet, be the first to comment!