- The expanded team strengthens Matrix’s ability to provide local, relationship-driven support to customers across Florida’s commercial, hospitality, multi-housing and community fitness segments.
- The new team bring nearly 70 years of combined industry experience and longstanding relationships across the Florida market.
- Florida’s health and fitness center industry supports more than 33,600 jobs, $1.19 billion in wages and $3.22 billion in statewide economic output.
Matrix Fitness announced the expansion of its Florida sales team with the addition of longtime fitness industry professionals Lori Main, Blythe Zimmerman and Mark Smilek. Together, they bring nearly 70 years of combined industry experience and longstanding relationships across the Florida market.
Florida continues to represent one of the country’s most active and strategically important fitness markets. According to the Health & Fitness Association’s 2024 economic impact report, Florida’s health and fitness center industry supports more than 33,600 jobs, $1.19 billion in wages and $3.22 billion in statewide economic output. Nationally, fitness facility membership reached a record 77 million members in 2024, reflecting continued growth in consumer focus on health, wellness and active lifestyles.
The expanded team strengthens Matrix’s ability to provide local, relationship-driven support to customers across Florida’s commercial, hospitality, multi-housing and community fitness segments.
“Florida continues to be a critical growth market for the fitness and wellness industry,” said Jake Glore, Matrix District Sales Manager for Florida. “Adding experienced professionals like Lori, Blythe and Mark strengthens our ability to support customers locally with responsive communication, project expertise and long-term partnership. Their knowledge of the market and experience with Matrix products will provide immediate value to customers throughout the state.”
The expansion also aligns with broader global wellness trends. The Global Wellness Institute reported that the global wellness economy reached $6.8 trillion in 2024 and is projected to grow to $9.8 trillion by 2029. As consumers increasingly prioritize health, longevity and wellnessfocused lifestyles, Matrix Fitness continues investing in the people and resources needed to support customers across commercial, hospitality, multi-housing and community fitness spaces.
Main and Zimmerman join Matrix Fitness with 28 years of industry experience serving customers across multiple market segments throughout Florida. Smilek brings 13 years of experience in commercial fitness sales and customer support.
About Matrix Fitness
Matrix Fitness is the fastest-growing commercial brand in the world and is the commercial brand of Johnson Health Tech. Matrix offers a complete portfolio of cardiovascular, group training and strength training equipment for fitness and strength training facilities. For more infomation about matrix Fitness, visit matrixfitness.com
About Johnson Health Tech
Johnson Health Tech, Inc. (JHT), Taiwan, is among the world’s largest and fastest-growing fitness equipment manufacturers and is home to some of the most respected brands in the fitness industry, including Matrix, Vision and Horizon. The company manufactures a wide assortment of fitness equipment for both commercial and residential use, including treadmills, elliptical trainers, exercise bikes and strength training equipment. JHT’s global management headquarters is based in Taichung, Taiwan, with global product development, marketing and engineering based in Cottage Grove, Wis.
