Swedish strength equipment manufacturer Eleiko and strength brand SBD Apparel have entered into a three-year strategic partnership for the Sheffield International Powerlifting Championships. The agreement covers the 2026, 2027, and 2028 editions of the elite international competition held in Sheffield, United Kingdom.
Under the agreement, Eleiko will supply the complete competition platform setup, including International Powerlifting Federation (IPF)-certified barbells, weight plates, competition platforms, and IPF-certified combo racks.
Organized by Sheffield-based SBD Apparel, the Sheffield International Powerlifting Championships brings together premier athletes from around the globe for top-tier strength competition. The event combines an in-person spectator experience with a high-production global livestream and extensive social media coverage.
The 2026 edition, designated as Sheffield V, is scheduled for Saturday, November 21, 2026, at the Utilita Arena Sheffield.
“Working with Eleiko means that athletes competing in Sheffield will lift on equipment created specifically for elite competition and used at the highest levels of strength sports,” said Benjamin Banks, CEO of SBD Apparel. “This partnership allows us to collaborate with Eleiko over the next three years to support the continued growth of the championship.”
Erik Blomberg, CEO of Eleiko Group, added: “This alliance gives us the opportunity to bring not only our competition equipment, but also decades of experience across some of the world’s leading strength environments to help elevate the event.”
About the Partners
• SBD Apparel: Headquartered in Sheffield, UK, SBD Apparel manufactures specialized apparel and protective gear for powerlifting and strength sports, and serves as the founder and organizer of the Sheffield International Powerlifting Championships.
• Eleiko: Based in Halmstad, Sweden, Eleiko brings over six decades of strength manufacturing history and distributes products to more than 180 countries. Certified by the International Weightlifting Federation (IWF), International Powerlifting Federation (IPF), and World Para Powerlifting (WPPO), Eleiko equipment has been featured in six Olympic and Paralympic Games and used to set over 1,000 world records.
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