Peloton Interactive Inc. has acquired Skōp, the maker of a $7,995 connected Pilates reformer, in what the company is framing as a targeted acquisition of technology rather than a new product for its lineup.

Peloton said in a statement, “Pilates has long been a foundational pillar of fitness, and as demand for the modality continues to accelerate, we’re enhancing our R&D efforts in the category with the strategic acquisition of Skōp. As an early innovator in connected Pilates, Skōp brings foundational technologies and deep expertise that will build on Peloton’s leadership in at-home Pilates, help us push further into strength and scale our comprehensive wellness ecosystem.

Peloton said the acquisition will support a “central plank in the expansion of Peloton’s strength ecosystem,” which is also supported by continued investments in both R&D and instructor talent. Peloton said it is seeing increasing demand for Pilates, “fueled by its reported benefits for flexibility, balance, mobility and more.”

Peloton noted that the Peloton Member engagement with its existing Pilates offering increased 48 percent year-over-year in its fiscal third quarter ended March 31. Peloton also noted that the 2025 Sports and Fitness Industry Association (SFIA) Report showed Pilates is the fastest-growing fitness modality in the U.S., with participation surging nearly 40 percent over the last several years. Google search data further shows that “Pilates” is now the third most popular fitness search term behind Running and Yoga.

“Pilates is a category ripe for the same kind of experiential reinvention we brought to cardio,” said Peter Stern, Peloton CEO. “Form is everything in Pilates, so we are taking a purposeful approach to ensure we develop the most effective, safest, and fun experiences possible—ones people will keep doing for life. Skōp adds differentiated technology and specialized knowledge to our R&D team so we can continue to empower people to live fit, strong, long and happy.”