Industry News | November 25, 2025

NRG Fitness has announced a new strategic partnership with STEPR, becoming the exclusive distribution partner for the fast-growing stair climber brand in the Benelux and DACH regions. Through this agreement, STEPR’s next-generation stair climbers—from compact home solutions to heavy-duty full commercial models—will be introduced, supported, and serviced locally by the NRG Fitness team.

A New Player Modernizing the Stairmaster Category

Founded by a team of engineers, designers, and fitness professionals, STEPR aims to make stair climbing more accessible and enjoyable. The company has reimagined the traditional stairmaster with a modern approach:

• Compact footprints suitable for homes, studios, and clubs, without requiring high ceiling space.
• Smooth, quiet stepping mechanics designed for stability and a natural feel, even at higher speeds.
• A full range of consoles, from simple, user-friendly interfaces to large interactive touchscreens featuring on-demand training content and entertainment.

With models suitable for both beginners and high-performance athletes, STEPR is positioning itself as a versatile brand for home and commercial environments.

Why NRG Fitness Chose STEPR

With more than three decades of experience designing and equipping fitness spaces, NRG Fitness says several factors convinced them to bring STEPR into their portfolio:

• Robust engineering and real-world durability, including a smooth stepping motion and thoughtful safety details.
• A product range that fits the needs of Benelux and DACH, spanning home, commercial, and full commercial categories.
• A long-term product vision, focusing on community, innovation, and continuous development rather than releasing “just another cardio machine.”

NRG Fitness notes that it adds very few brands to its lineup—STEPR earned its place by offering something genuinely new and valuable to the regional market.

Full STEPR Line-Up Coming to Benelux & DACH

NRG Fitness will introduce STEPR’s entire product family across both regions:

For Home Users

• Compact stairmaster solutions with club-level performance
• Stable, powerful and engaging machines suitable for spare rooms, garages, lofts or small home gyms

For Gyms, Studios, Hotels and Corporate Fitness

• Commercial and full commercial models
• Larger step surfaces, higher capacities, faster speed ranges
• Engineered for constant heavy usage and long-term reliability

This unified range allows customers to grow from their first home gym setup to a full professional facility while staying within the same product ecosystem.

A Long-Term Commitment to the Stairmaster Category

NRG Fitness emphasizes that the partnership represents a long-term investment in the stair climber category in Benelux and DACH. The company aims to make stair climbing a more natural and appealing part of users’ training routines—whether at home or on the cardio floor of a flagship club.