Dimension 6 Fitness, the official licensee and manufacturer of Nike and Jordan Brand strength equipment, has officially announced the launch of Jordan Strength. Designed to bridge high-fashion athletics with elite performance, the new equipment line debuts as Jordan Brand’s first dedicated entry into functional strength hardware.
The collection made its global debut at Athletic Gaines, the premier Beverly Hills performance facility headed by celebrity trainer Travelle Gaines, highlighting its target market of elite training facilities and premium home gym environments.
Product Lineup & Technical Features
Engineered for durability and space efficiency, the Jordan Strength portfolio provides a complete foundation for functional conditioning and athletic development:
- Core Hardware: Adjustable training benches, dumbbells, kettlebells, barbells, and a soft plyo box.
- Structural Modular Systems: A heavy-duty half rack featuring integrated storage configurations.
- Operational Innovations: Interlocking bumper plates designed for reduced noise, precise alignment, and space optimization, paired with streamlined storage units.
Aesthetic & Heritage Integration
Drawing directly from Michael Jordan’s championship legacy, the equipment merges traditional performance engineering with signature brand motifs:
- Colorways: Classic Jordan heritage palette featuring Black, Gym Red, and Cement Grey.
- Iconic Textures: Proprietary Elephant Print accents debossed directly onto dumbbells and kettlebells.
- Championship Branding: Subtle visual nods to Jordan’s six NBA titles embedded across key load-bearing hardware.
Distribution & Market Availability
The full Jordan Strength line will officially launch to commercial facility buyers and retail consumers on October 13. The collection will be distributed directly via NikeStrength.com and select commercial channels, with retail fulfillment supported through participating Dick’s Sporting Goods locations nationwide.
About Dimension 6 Fitness
Headquartered in Portland, Oregon, Dimension 6 Fitness designs, develops, distributes, and markets premium strength training equipment under the Nike and Jordan brands, serving home athletes and elite performance facilities worldwide.
Read more…
