Zwift has announced its acquisition of the indoor training platform Rouvy today.

Rouvy, which is based in Czechia, was launched in 2017 by brothers Petr and Jiri Samek. The platform, which utilises real-life video footage for an immersive indoor training experience, announced its own strategic acquisition of FulGaz in early 2025 and announced a multi-year deal with the Ironman series at the same time.

In a press release today, Zwift stated the acquisition of Rouvy aims to accelerate the growth of indoor cycling via strategic cooperation between the two companies, whilst maintaining their independent operations. Additional terms of the deal were not disclosed.

Zwift also confirmed that from today, Zwift-ready smart trainers and Zwift Ride smart frames will work with Rouvy too. The brand claims this will unlock new experiences within the Rouvy software, with further updates planned over the coming months.

“We have a huge amount of respect for what ROUVY has achieved, developing a fantastic product and growing their global community by demonstrating there is a strong market for real video experiences,” said Zwift Co-Founder and CEO, Eric Min.

“ROUVY’s differentiated experience is proof we can be stronger together, and I’m excited to see how this deal will accelerate our mission to make more people, more active, more often. This is an exciting time for our industry and for cyclists worldwide. Over the past year, we have seen the indoor cycling market grow at the fastest rate since COVID,” he said.

Zwift also confirmed that both it and Rouvy will continue to operate independently with ‘differentiated roadmaps and subscription packages.’

Petr Samek, CEO and Founder of ROUVY, said, “This is a strong validation of what we’ve built with our team and community, connecting indoor and outdoor training through real routes. ROUVY will continue to be the ROUVY you all know and love, with the same team and the same focus on helping riders achieve their cycling goals.

“For our community, this means we’ll keep building the experience you know, supporting your training all year round. Now, supported by Zwift and the Zwift hardware ecosystem, we have an opportunity to create even more experiences in the world of indoor cycling reality.”

About Zwift

Zwift is a premier indoor cycling and running app that transforms indoor training into an immersive, social game. By pairing your smart trainer with the app, your real-world pedaling efforts power an avatar through stylized 3D virtual worlds like Watopia or digital recreations of real-world locations like London and France. Known for its massive community, Zwift offers thousands of daily group rides, categorized racing, and structured training plans, making it the “World of Warcraft” of the cycling world. For more information, visit zwift.com

About ROUVY

ROUVY distinguishes itself as an indoor cycling platform focused on realism and high-quality video. Unlike the gamified graphics of its competitors, ROUVY uses augmented reality (AR) to overlay 3D avatars of riders onto high-definition video footage of real-world roads. This allows cyclists to virtually travel and train on iconic routes like the Alpe d’Huez or the Stelvio Pass with realistic scenery and gradients, providing an authentic “outdoor feeling” while riding from the comfort of home. For more information, visit rouvy.com