At the recently concluded FITEX 2026 – the Paris International Fitness Exhibition – SHUA Fitness made a strong impression at the Parc des Expositions de la Porte de Versailles. The leading Chinese fitness equipment brand unveiled its customized new products and solutions tailored for Europe’s premium commercial sector, targeting fitness clubs, luxury hotels, and professional training institutions across the continent.

Highlighting its full-spectrum capabilities from mass fitness to elite sports, SHUA demonstrated its “local-for-local” operational strategy, which adapts product design, channel building, and service support to regional consumption patterns and facility needs. Key exhibits included the V10+ smart treadmill featuring SRC proprietary algorithms for intelligent monitoring and personalized training plans, addressing the shortage of professional coaching in commercial gyms. The V9 series stair climber was also showcased, offering multiple resistance levels, enhanced safety features, and ergonomic design to meet diverse operational demands.

With a global network spanning over 110 countries and regions, SHUA Fitness continues to prioritize Europe as a core market. Its presence at FITEX 2026 underscores a long-term commitment to absorbing local feedback, forging partnerships, and optimizing product portfolios for the European ecosystem – moving beyond simple product export to deep integration into the region’s fitness industry.

About SHUA Fitness

Founded in 1996 and listed on the Shanghai Stock Exchange in 2020 (stock code: 605299.SH), SHUA Fitness is a leading science-driven exercise service provider in China. Adhering to the philosophy of “health-tech good products,” the company offers solutions for home, commercial, public, athletic training, campus, and senior fitness. SHUA has built a comprehensive AI fitness system and is the first Chinese brand to receive both German IGR international ergonomics certification and China’s new national standard for outdoor fitness equipment.

From 2013 to 2028, SHUA has served as an official supplier of professional fitness training equipment to the Chinese Olympic Committee for 11 consecutive years. It was the exclusive fitness equipment supplier for Beijing 2022 Winter Olympics and Paralympics, making history as the first Chinese fitness brand to sponsor an Olympic Games. In 2025–2026, SHUA earned five major market certifications: best-selling in 110+ countries, No.1 in high-end home treadmills nationwide, No.1 in outdoor fitness equipment nationwide, adopted by 6 out of 10 top-tier universities, and pioneer of AI-exercise-prescription treadmills. In 2026, SHUA was named to the Ministry of Industry and Information Technology’s “China Consumer Brand” list.

Keywords:​

SHUA Fitness, Fitness equipment, China fitness, Fitex, commercial fitness, smart treadmill, stair climber, European market, local-for-local strategy.