- SHUA Fitness appoints Sandra García Fabián as Area Manager to lead expansion in Madrid and central Spain, strengthening its European market foothold.
- The brand has already equipped nine fitness clubs across Spain and Portugal in 10 months and targets over 15 within its first year.
- Spain’s fitness market is valued at €4.2 billion with a projected growth to €5.1 billion by 2028, making Madrid a critical strategic gateway.
- Client Wi Fit halved its equipment investment after switching to SHUA, underscoring the brand’s disruptive cost-performance model.
- SHUA Fitness operates in 80 countries, serves 6,000+ fitness centers, and has supplied seven consecutive Chinese Olympic delegations.
SHUA Fitness, the Shanghai-listed Chinese fitness equipment manufacturer and seven-time official supplier to the Chinese Olympic delegation, has appointed Sandra García Fabián as Area Manager for Madrid and central Spain, signaling an accelerated push into one of Europe’s fastest-growing fitness markets.
A Strategic Appointment for Central Spain
Sandra García Fabián brings extensive international experience in the fitness sector, having held senior commercial roles across Italy, Southern Europe, and Latin America. Her expertise in high-level commercial management positions her to lead SHUA Fitness’s expansion throughout the Madrid metropolitan area — a region with a gym density of 3.2 facilities per 10,000 residents, the highest in Spain.
“Spanish operators have several very important requirements to meet. They pursue perceived quality, real durability, competitive pricing, and brand recognition. SHUA has already met all these conditions, and the market is recognizing this.” said Sandra García Fabián, Area Manager for Madrid and Central Spain at SHUA Fitness.
Building on Iberian Momentum
The appointment builds on SHUA Fitness’s rapid trajectory in the Iberian Peninsula. Since its launch in Spain and Portugal, the brand has already equipped nine fitness clubs across seven cities — including two locations in Madrid, Valencia, Lisbon, Albacete, Ciudad Real, and Fuerteventura — in just 10 months. The company is on track to surpass 15 clubs within its first full year of operations.
Spain’s fitness industry, valued at approximately €4.2 billion and employing 180,000 people, is projected to reach €5.1 billion by 2028. Madrid’s average monthly gym membership of €45.20 — well above the national average of €38.50 — reflects a market with strong appetite for premium equipment and elevated member experiences.
Redefining the Supplier Equation
Central to SHUA Fitness’s value proposition is a cost-performance model that is reshaping procurement decisions across the European fitness landscape. Clients such as CDO, Forus, Fitness Factory, and Wi Fit have already adopted SHUA equipment, with Wi Fit notably reducing its upfront investment by half after switching from a previous supplier — a shift that National Manager Ángel Moreno describes as a game-changer for gym operators navigating tight capital budgets.
“We are paving the way and changing the rules for suppliers in the European industry,” said Ángel Moreno García, National Manager for Spain at SHUA Fitness.
The brand leverages 450,000 square meters of production capacity, an in-house R&D laboratory, and a global footprint spanning 6,000 fitness centers to deliver internationally certified equipment that balances ergonomic design, durability, and competitive pricing — all backed by local warehousing for rapid spare-parts availability in Spain.
About SHUA Fitness
SHUA Fitness (Shuhua Sports Co., Ltd.) is a Chinese fitness equipment manufacturer founded in 1996 and publicly listed on the Shanghai Stock Exchange (605299.SH) since 2020. With over 30 years of industry experience and 450,000 square meters of production facilities, the company provides commercial and home-use fitness solutions to more than 6,000 fitness centers across 80 countries. SHUA Fitness has served as the official fitness equipment supplier to the Chinese Olympic delegation for seven consecutive editions. For more information, visit shuafitness.com.
