Peloton Interactive, Inc. has named Sarah Robb O’Hagan as chief content and member development officer, reporting to the company’s CEO and President, Peter Stern.
Robb O’Hagan will succeed Chief Content Officer Jen Cotter, who is leaving the company after seven years of building Peloton’s content and studio experience. To support a smooth transition, Cotter will remain as an advisor through mid-August.
Robb O’Hagan, a 2010 SGB 40 Under 40 honoree, will join the company on April 1 and reportedly be responsible for “accelerating innovation across the growing Peloton content ecosystem, while driving engagement, improving outcomes and reinforcing the loyalty of members globally,” said Peloton in a media release.
“As a longtime Peloton member myself, I’ve felt the magic of this community firsthand. The awesome instructors, the depth of programming and the energy of other members–it’s powerful and can truly change your life,” said Robb O’Hagan. “This opportunity feels like the intersection of everything I’ve spent my career learning, and I’m fired up to work alongside this incredible team to build on the formidable foundation already in place, and give our members even more ways to stay inspired, moving and committed.”
The company said, “Robb O’Hagan’s career is defined by her personal and professional passion for empowering people to live fit, strong, long, and happy. She brings to Peloton three decades of experience working across technology, content and community with some of the most recognized companies in sports, health and fitness, including Nike, Gatorade, Equinox, Flywheel Sports, and Strava.”
Most recently, she served as CEO of Exos, a performance coaching company, and reportedly led the “reinvention of the company from a predominantly brick & mortar service provider for professional athletes and corporate executives, to a digitally enabled human performance coaching platform.”
As president of Gatorade, she “architected the successful turnaround of the $5 billion business by driving innovation and new product development focused on serving the needs of athletes,” said Peloton.
At Equinox, Robb O’Hagan “drove a technology and content transformation as president, developing a fully integrated approach that expanded Member connection inside and outside the gym.”
“Sarah is a visionary leader and champion of the member experience who is uniquely equipped to lead Peloton’s content and community as we aim to capture more of the $7 trillion global wellness market,” said CEO Stern. “Sarah brings to Peloton deep expertise in growing iconic brands and limitless creativity for building new products and experiences that help communities thrive.”
Commenting on the departing CCO, Stern added, “Jen has been instrumental in establishing Peloton as the leader in connected fitness, with her vision serving as the catalyst in building our world-class content engine, instructor team, and global community. As we embark on this new chapter, we are stronger because of Jen, and we will forever be grateful for her many contributions. I want to thank Jen for her partnership and leadership.”
About Sarah Robb O’Hagan
Sarah Robb O’Hagan is a highly influential executive, author, and entrepreneur known for her transformative leadership in the fitness and sports industries. Often described as a “disruptor,” she has a track record of reinventing major brands by focusing on digital innovation and community engagement.
Sarah’s Executive Career Highlights
Sarah has held several high-profile leadership roles at global fitness and lifestyle brands:
- Flywheel Sports: As CEO, she led the boutique indoor cycling brand through a period of significant digital transformation, launching their “at-home” streaming service to compete in the connected fitness market.
- Equinox: Serving as President, she oversaw the luxury fitness club’s global expansion and was instrumental in evolving the brand into a high-tech, lifestyle powerhouse.
- Gatorade (PepsiCo): As Global President, she is widely credited with the “re-imagination” of Gatorade. She shifted the brand from a traditional sports drink to a comprehensive sports performance company (introducing the G Series) and successfully reversed a period of declining sales.
- Nike & Virgin: Earlier in her career, she held key marketing and leadership roles at Nike and Virgin Atlantic Airways, where she honed her expertise in consumer experience and brand storytelling.
For more about Sarah Robb O’Hagan, please visit the link below：
Personal Homepage | Sarah Robb O’Hagan‘s LinkedIn
