360 Hoops, a Sanford, FL-based company developing a patented three-in-one basketball system with circular-court gameplay, reported that UConn women’s basketball coach Geno Auriemma has become an investor and will serve as a strategic advisor to the company.

The amount of the investment was not disclosed.

Auriemma’s support comes as 360 Hoops prepares for its official rollout in the second quarter of 2026, following extensive prototyping and pilot programming in 2025. Taking its inspiration from how pickleball “transformed” tennis, the circular format enables players to score on any of three baskets.

Auriemma, who has secured 12 national championships in his 33-year career as head coach of the UConn Huskies, said of 360 Hoops, “What stood out to me about 360 Hoops is that it doesn’t try to change basketball…it amplifies it. More movement, more awareness, more decisions. Anything that gets players more involved and thinking about the game in real time is worth supporting.”

Shane Brey, inventor and co-founder of 360 Hoops, said, “Geno’s belief in what we’re building is incredibly meaningful. He sees the game better than anyone and understands what truly benefits players and communities. His investment validates 360 Hoops as a platform that enhances basketball and youth development without compromising the integrity of the sport we all love.”

Anthony Gomez, co-founder, added, “This is a major vote of confidence in 360 Hoops as a company, and we don’t take it lightly. We’re grateful for Geno’s belief and know his support will accelerate our ability to scale, bring 360 Hoops to market, and deliver long-term value for the communities, partners, and players who experience it.”