From October 7 to 8, 2026, SHUA Fitness will join leading industry figures at Les Rencontres du Fitex 2026, held at the scenic Club Med Opio in Provence, France. As a key B2B event in the European fitness calendar, this exclusive retreat will bring together fitness operators, decision-makers, distributors, and strategic partners from across France and Europe for focused, high-level discussions.
Deepening Local Engagement Through Direct Dialogue
Unlike traditional large-scale exhibitions, Les Rencontres du Fitex is built around curated, one-to-one business meetings. This immersive setting provides SHUA Fitness with a direct platform to engage in high-value conversations, exchange industry perspectives, and gain a richer understanding of the evolving operational needs of commercial fitness businesses in the region.
As SHUA continues to expand its international footprint, being closer to the European market represents a core strategic priority. For SHUA, true market presence goes well beyond introducing products—it centers on listening to local operators, understanding region-specific market dynamics, and cultivating long-term partnerships that grow over time.
Hands-On Experience: The SH-T9100T Commercial Treadmill
At the event site, SHUA will showcase its flagship SH-T9100T commercial treadmill, giving European partners and operators the opportunity to experience one of the brand’s premier commercial cardio solutions firsthand.
Designed specifically for heavy-use facility environments, the SH-T9100T combines robust structural engineering with modern digital integration. Attendees will be able to test the machine in person and evaluate its ergonomic design, smooth performance, and intuitive user interface tailored for premium fitness spaces.
Building Strategic Partnerships in Europe
SHUA’s participation in Les Rencontres du Fitex 2026 underlines its commitment to establishing a grounded, long-term ecosystem within the European fitness sector. By leveraging focused 1-on-1 dialogues and product demonstrations, SHUA aims to collaborate closely with local partners to deliver reliable, high-performance equipment solutions tailored to local market demands.
The SHUA team looks forward to meeting industry peers in Opio this October 7–8 and shaping the future of commercial fitness together.
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