- Merach and XENJOY presented their broadest product lineup to date at ChinaBody 2026, covering cardio, strength, and recovery categories across consumer and professional segments.
- The DeepSeek-powered AI trainer Mia generates personalized workout plans in seconds and closes a full training loop from planning through execution and post-workout analysis.
- The Phantom X6 Ultra treadmill won two awards — the "Beauty of Chinese Manufacturing" Silver Award and the Innovation Excellence Award — while the XE30 elliptical and M013 massage gun received additional recognition.
- Merach holds over 200 patents and invests more than RMB 60 million annually in R&D, underpinning an explicit global expansion strategy under the "Intelligent Manufacturing in China, Global Market" banner.
- A deepened partnership with China's National Sports Bureau Training Bureau adds institutional validation to Merach's consumer and professional fitness equipment.
Merach (Zhejiang Yulu Electronic Technology Co., Ltd.) and its premium sub-brand XENJOY concluded a landmark appearance at the 43rd China Sport Goods Show in Xiamen, Fujian province, held May 21–24 at the Xiamen International Conference & Exhibition Center. The company showcased a comprehensive AI-powered fitness ecosystem spanning cardio, strength, and recovery, while its flagship products captured multiple innovation awards from the expo’s judging committee.
Record-Breaking Product Showcase Across Fitness Categories
Merach deployed its broadest-ever product lineup at the nearly 130,000-square-meter expo, which drew close to 1,100 exhibiting brands. The show floor featured a full spectrum of connected fitness equipment, headlined by the Phantom X6 Ultra treadmill, which earned both the “Beauty of Chinese Manufacturing” Silver Award and the ChinaBody 2026 Innovation Excellence Award. The X6 Ultra boasts a 540 mm commercial-grade running belt, a 5.5 HP motor, and a proprietary four-layer supercritical cushioning system that reduces operating noise to below 45 dB — a specification that positions it among the quietest treadmills in the smart-home fitness category.
Alongside the treadmill, Merach introduced the XENJOY Planetary Elliptical XE30, which also received an Innovation Excellence Award. Designed with a 400 mm scientifically optimized stride length and rear-drive motion geometry, the XE30 can reduce knee-joint pressure by up to 30% and accommodates users from 1.2 to 1.9 meters in height. Its walnut-wood finish and one-piece integrated frame reflect Merach’s push to merge professional-grade fitness engineering with residential interior aesthetics.
The XENJOY sub-brand further expanded its premium portfolio with the XT5 Ultra treadmill (equipped with a 23.8-inch full-lamination HD touchscreen supporting 100 Hz refresh rate and 16.7 million colors), the XE5 PRO elliptical with 22 levels of electric incline adjustment and a 520 mm stride, and the XD9 solid-wood-and-steel dumbbell set — a product the company describes as bridging functional training equipment and decorative art.
For commercial and professional environments, Merach displayed the CR990 wind-and-magnetic resistance rowing machine, the HM6 multi-functional training rack, and the flagship CL180 stair climber, which uses dual EMS silent magnetic resistance and a 270 mm professional step depth to replicate climbing and mountaineering biomechanics.
AI Trainer Mia: DeepSeek-Powered Personalization
The centerpiece of Merach’s exhibition was the debut of Mia, an AI-powered personal fitness trainer built on the DeepSeek large language model. Unlike conventional pre-recorded workout programs, Mia generates individualized training plans in seconds based on a user’s stated goals — whether muscle gain, fat loss, or endurance improvement — and their input biometric data. The system closes a full training loop: plan formulation, course matching, real-time execution guidance, and post-workout performance analysis with multi-dimensional scoring.
Experience zones for Mia attracted sustained queues throughout the four-day event, with multiple industry analysts and investors engaging in extended discussions with Merach’s product team, signaling strong market interest in AI-native fitness solutions.
Mia integrates with Merach’s proprietary AR competitive gaming platform, “XENJOY Battle,” and the Merach companion app, creating what the company calls a software-hardware-service ecosystem that turns fitness equipment into an intelligent, adaptive training partner rather than a passive machine.
Award-Winning Manufacturing Excellence
In addition to the Phantom X6 Ultra and Planetary Elliptical XE30 honors, Merach’s M013 Titan massage gun was selected for the expo’s “Star Standard — E-Commerce Smart Choice” recognition program. The M013 features a sensored brushless motor with a titanium transmission system, delivering up to 35 kg of percussion force, 16 mm of massage depth across six speed settings, and a 300-minute battery life with intelligent overheat and overcharge protection.
These accolades underscore Merach’s standing among China’s most R&D-intensive fitness equipment manufacturers. The company holds over 200 patents and invests more than RMB 60 million (approximately USD 8.3 million) annually in research and development.
Strategic Partnerships and Global Ambitions
Merach used the expo to reinforce its deepened collaboration with China’s National Sports Bureau Training Bureau, through which Merach and XENJOY equipment supports elite athletes’ training regimens — a relationship that lends institutional credibility to the brand’s consumer-facing products.
The company also articulated an explicit global strategy under the banner “Intelligent Manufacturing in China, Global Market,” signaling its intention to position XENJOY as a premium international fitness brand. With a product matrix now spanning pre-workout preparation, in-workout training, and post-workout recovery — all unified by AI-driven data feedback — Merach is targeting a transition from equipment manufacturing to integrated wellness-solution provision.
“The 2026 China Sports Expo marks a defining moment for Merach,” said a company spokesperson. “Our dual recognition in both product innovation and manufacturing excellence validates years of sustained R&D investment. With Mia and the XENJOY ecosystem, we are not just building better machines — we are building a smarter, more personalized relationship between people and their fitness journey.”
About Merach
Founded in Hangzhou, Zhejiang Province, Merach is a leading Chinese developer and manufacturer of connected home and commercial fitness equipment. Operating under the Merach and XENJOY brands, the company’s product portfolio includes treadmills, ellipticals, exercise bikes, rowing machines, strength-training equipment, and recovery devices. Merach integrates AI coaching, AR gaming, and smart data analytics across its hardware ecosystem and holds over 200 patents. The company maintains strategic partnerships with China’s National Sports Bureau Training Bureau and serves consumers across domestic and international markets. For more information, visit www.merach.com.
