On May 28, the 2026 Ningjin Fitness Equipment Expo officially opened at the Kangning Lake Acrobatic Theme Park in Ningjin County, Dezhou, Shandong. More than 200 local fitness equipment companies and over 1,000 products were showcased across an exhibition area of 12,000 square meters, demonstrating the strong manufacturing capabilities of what is widely recognized as China’s leading fitness equipment production base.
Brazilian Buyer Signs $500,000 Deal On Ningjin Fitness Equipment Expo
Brazilian buyer Eloisa visited Ningjin for the first time during the expo. Taking advantage of the event, she toured and inspected several local fitness equipment manufacturers and ultimately reached a cooperation agreement with Dezhou Giant Fitness Equipment Co., Ltd., signing an export order worth USD 500,000 on site.
Eloisa said:
“Ningjin, China is home to some of the world’s best and largest fitness equipment manufacturers. The highest-quality fitness equipment can be produced here and exported worldwide. After the exhibition, I will bring some fitness equipment back to Brazil so people in my hometown can experience the charm of Ningjin.”
Exhibitors Report More Targeted Buyers and Strong Demand, Overseas Buyers Highlight Business Opportunities
Shandong Hongshuo Fitness Equipment Co., Ltd. Chairman Zhang Lei stated that the company brought its core products to the expo, including newly launched patented products developed in-house this year.
“More than 30 customers have already signed cooperation agreements with us during the exhibition. Compared with previous years, the buyers attending this year’s expo are more targeted and have clearer purchasing demands. Visitor traffic has also been strong, and I’m very confident about the results of this exhibition.”
Leveraging the influence of top domestic industry events such as the China Sport Show in Xiamen, this year’s expo further expanded business matchmaking channels and attracted an increasing number of overseas buyers to source fitness equipment from Ningjin.
Brazilian buyer Lara commented:
“We’ve been visiting exhibitors throughout the past few days, and the atmosphere here is excellent. There are many suppliers participating in the expo, and everyone has been very welcoming and friendly. The city is also very pleasant to walk around. We are fitness equipment distributors, and our main goal here is to meet more high-quality suppliers and explore cooperation opportunities related to product specifications, delivery timelines, and new equipment models. We also hope to discover more product varieties to expand our sourcing options.”
Egyptian buyer Abdelmoniem Saad added:
“This is my second time attending the expo in Ningjin, and the overall experience has been excellent. This time I mainly want to source strength and cardio equipment and hopefully find the right products to establish partnerships.”
Domestic Buyers Increase Purchasing Activity
Buyer Sun Fengxiao from Hebei said:
“I came from Hebei because my gym is about to open, and I’m here to purchase a batch of equipment. At the same time, I also wanted to experience the local food culture, including specialties like Daliu noodles, Changguan steamed buns, and Baodian donkey meat.”
Export Orders Continue to Grow
Liu Xinli, General Manager of Shandong MBH Fitness Co., Ltd., revealed that the company secured a major order worth RMB 20 million through participation in the Xiamen China Sport Show.
“The order came from one of the largest fitness club chains in the United States. During this exhibition, we also signed a new partnership agreement. Overall exports this year have increased by around 30% compared with the same period last year, and our production schedule is already fully booked through the end of July.”
Strategic Partnerships Signed to Strengthen Industry Cooperation
During the opening ceremony, the Ningjin Fitness Equipment Industry Association signed strategic cooperation agreements with the Nantong Sports Industry Association, the Yiwu Sports & Fitness Products Industry Association, the IWF Shanghai Fitness Expo, ChinaFit, and Fujian Huiyuan International Exhibition Co., Ltd.
Zhao Shilong, Vice Chairman of the Ningjin Fitness Equipment Association, said:
“These partnerships fully reflect the importance of integration, information exchange, and resource sharing. The ultimate goal is to further strengthen and expand the industry. We also hope Ningjin’s fitness equipment industry can truly go global and become a powerful international brand.”
Asia’s Largest Commercial Fitness Equipment Export Base
As Asia’s largest export base for commercial fitness equipment, Ningjin County is home to nearly 3,000 businesses across the fitness equipment supply chain, with products exported to more than 170 countries and regions worldwide.
In 2025, the county’s fitness equipment industry output value exceeded RMB 17 billion, representing year-over-year growth of 22.3%. In the first quarter of this year, exports reached RMB 680 million, up 44.37% year-over-year.
Meng Fanrui, Chairman of Shandong Shuyoute Fitness Technology Co., Ltd. said:
“Our export business achieved steady growth last year. In the first quarter of this year, we exceeded our targets, with performance roughly doubling compared with the same period last year. India, South America, Southeast Asia, and Europe are currently our major markets.”
Expo Aims to Strengthen Regional Brand Influence
The three-day expo focuses on strengthening the regional public brand of “Ningjin Fitness Equipment.” Leveraging the advantages of China’s largest commercial fitness equipment industrial cluster, the event promotes deeper integration of culture, sports, tourism, commerce, and fitness industries.
Organizers aim to stimulate consumption in surrounding cities, highlight local cultural characteristics, and establish an integrated development model combining exhibition-driven traffic, industrial collaboration, consumer upgrading, and cultural empowerment.
