Virtuagym, a global provider of the leading all-in-one platform for fitness center management and digital training, presents MAX AI Food Scanner, a new functionality integrated into VirtuaFood App, the company’s nutritional tracking application for users.

The new feature allows users to log meals simply by taking a photo of their plate, making nutritional tracking faster and more accessible for millions of users.

With this new tool, users can log their meals simply by taking a photo of their plate. The system analyzes the image, estimates what foods appear and the quantities of each, and links them to Virtuagym’s database of over 7 million foods. This allows for much faster and more accessible food monitoring, reducing the effort of manually entering foods while maintaining sufficient accuracy to make conscious decisions about diet.

The functionality is already available to users and is part of the development of new artificial intelligence-based capabilities within the Virtuagym platform. Currently, more than 36 million consumers worldwide use Virtuagym applications, so the incorporation of new AI-powered tools represents an important step in expanding access to intelligent health and fitness solutions within one of the largest digital ecosystems in the sector.

Expanding the MAX AI Ecosystem

AI Food Scanner is part of Virtuagym’s artificial intelligence strategy, focused on MAX AI, the company’s new innovation line dedicated to developing intelligent tools that help fitness businesses and their members in areas such as training, user interaction, and business management.

One of the first solutions developed within this initiative is MAX AI Coach, which allows trainers to generate personalized multi-day training plans in just 20 seconds, using Virtuagym’s exercise library along with the client’s personal data and health metrics.

By automating one of the most time-consuming tasks in training preparation, MAX AI Coach helps professionals work more efficiently without sacrificing personalization. Instead of spending time creating programs manually, trainers can focus more on guiding and motivating their clients.

“The launch of MAX AI Coach was an important step in our mission to make training more scalable and efficient,” states Hugo Braam, CEO of Virtuagym. “Similarly, the new nutritional tracking functionality with MAX AI will allow our millions of users to log their daily food intake much more efficiently, something that until now was considered a rather manual and tedious process. It’s another step in our mission to use artificial intelligence to make our customers’ lives easier.”

Artificial Intelligence Within a Connected Fitness Platform

Virtuagym’s MAX AI solutions are designed to reinforce the capabilities of its entire software ecosystem. In this context, MAX AI Food Scanner is part of the company’s vision of building a connected platform where management, training, and user interaction work in an integrated manner.

Like MAX AI Coach, MAX AI Food Scanner will first be trained and optimized with the base of millions of end users of Virtuagym before being made available to its business customers later this year.

The company continues to expand artificial intelligence-based capabilities within its platform, helping fitness businesses operate more efficiently and supporting millions of users in creating healthier habits.

About Virtuagym

Virtuagym is a global provider of the leading all-in-one software solution for the fitness sector and the corporate health market. With innovative tools for management, training, and user interaction, Virtuagym helps businesses of all sizes grow by improving their customer experience, increasing retention, and optimizing time and costs.

Currently, Virtuagym serves more than 36 million consumers, more than 10,000 fitness businesses, and more than 50,000 trainers worldwide, including Synergym, Fitness Park, Holmes Place, Magma Muscle Factory, Fit20, and many others.

For more information about Virtuagym, please visit the official website virtuagym.com.