1. China Releases Industry Standard for Yoga Mats

In 2024 Nov, the General Administration of Sport of China released the industry standard for fitness yoga equipment, titled “Fitness Yoga Equipment Usage and Testing Methods – Part 1: Yoga Mats” (TY/T 3802.1-2024). The standard, effective from June 1, 2025, aims to provide a unified basis for the quality and safety of yoga mats.

It covers classifications, physical and chemical properties, usage instructions, maintenance, and testing methods. The standard sets strict limits on harmful substances, such as vinyl chloride monomer and heavy metals, ensuring consumer health and safety.

It also emphasizes proper usage and maintenance to extend the product’s lifespan and improve overall industry quality.

2. Cristiano Ronaldo Enters Recovery Technology Space with AVA Brand

Soccer superstar Cristiano Ronaldo announced the launch of his recovery technology brand, AVA (Advanced Recovery for Athletes), in late 2024. AVA offers recovery boots, massage guns, and heat/cold therapy devices designed to help athletes improve recovery and enhance performance.

This move marks Ronaldo’s deeper involvement in the fitness and wellness sector, competing directly with brands like Hyperice and Therabody. AVA also offers the AquaBag product line for home fitness, expanding its reach to everyday consumers looking for convenient fitness solutions.

3. Decathlon Germany Launches New E-Commerce Platform

Recently, Decathlon Germany has launched a revamped e-commerce platform designed to offer an enhanced online shopping experience. The platform now features not only regular online shopping but also repair guides, DIY workshops, second-hand product sales, and future plans for equipment rentals.

The platform aims to cater to all types of sports enthusiasts, from beginners to professionals. The user experience has been optimized with modern design and faster load times, making shopping more convenient. In the future, Decathlon plans to expand services such as booking sports classes and selling ski passes through the platform, further advancing its e-commerce strategy.

4. Intersport CEO Steve Evers to Step Down by End of 2024

Intersport International Corporation (IIC) announced that CEO Steve Evers will step down by the end of 2024. Evers has been with the company since 2015 and became CEO in 2019, leading the company through challenging market conditions and achieving steady growth.

The decision to leave aligns with his personal and professional goals. IIC has not yet announced a successor, but the board has expressed gratitude for Evers’ leadership and innovation, wishing him the best in his future endeavors.

5. iFIT Partners with Flex to Offer HSA/FSA Payment Options

iFIT has partnered with Flex to introduce Health Savings Account (HSA) and Flexible Savings Account (FSA) payment options for its fitness equipment, including NordicTrack and ProForm brands. This partnership allows consumers to use their pre-tax funds to invest in their fitness journeys.

Flex has also partnered with other fitness brands like Tempo, further promoting the adoption of HSA/FSA payment options in the fitness industry. This move is expected to expand iFIT’s customer base and increase market share.

6. Oura Completes $200M Series D Funding, Valued at $5.2 Billion

Oura, the smart ring maker, announced the completion of a $200 million Series D funding round, raising its valuation to $5.2 billion. The funding, which includes investments from Fidelity Management & Research and Dexcom, will help Oura expand its product offerings, explore acquisitions, and invest in AI technology.

Oura also announced a partnership with Dexcom to integrate blood sugar data with its smart rings, with the new feature expected to launch in mid-2025. Oura’s founder stated that AI technology will be crucial to the company’s future development.

7. The Amenity Collective Acquires ASF to Strengthen Fitness Equipment Distribution

In December 2024, Advantage Sport & Fitness (ASF), a North American leader in commercial fitness equipment, announced its acquisition by The Amenity Collective. ASF, founded in 1987, has been a major distributor of brands like Precor in North America.

The acquisition enhances ASF’s distribution and after-sales capabilities and expands its market presence through integration with The Amenity Collective’s LIVunLtd brand. ASF’s founder said joining The Amenity Collective is a crucial step for long-term growth, providing more efficient fitness solutions for clients.