- On Air Fitness partners with Panatta to install 12 Free Weight Special machines in its largest clubs across four countries
- The 100% Made in Italy machines will be fully customized and housed in dedicated Panatta-branded training zones
- The agreement reinforces Panatta’s international expansion in France, its historic and strategic European market
- Both family-led companies share values of biomechanical excellence, manufacturing quality, and continuous growth
- On Air Fitness operates 113 clubs with 430,000+ members, making it one of Europe’s fastest-growing fitness chains
On Air Fitness, the French fitness chain operating 113 clubs across France, Spain, Morocco, and Portugal with over 430,000 members, has announced a strategic partnership with Italian fitness equipment manufacturer Panatta. The agreement will see Panatta’s premium Free Weight Special circuit of 12 machines installed exclusively in On Air Fitness’s largest clubs, with fully customized equipment and dedicated training zones designed to deliver an authentic, high-performance strength training experience.
Partnership Scope and Equipment Details
The collaboration centers on Panatta’s Free Weight Special range, widely regarded as a benchmark in the professional fitness equipment landscape. On Air Fitness has selected 12 of the most iconic free-weight machines from this premium line — all 100 percent Made in Italy — which will be fully customized to align with the gym chain’s brand identity and training philosophy. The machines will be deployed in dedicated Panatta-branded zones within the largest On Air Fitness locations, offering members an immersive training environment inspired by the passion and discipline of bodybuilding culture.
Each Panatta zone within an On Air Fitness flagship club will be designed to create an exclusive atmosphere that combines performance, aesthetics, and authenticity — reflecting both brands’ commitment to delivering not just fitness, but a complete lifestyle experience encompassing music, design, and community.
Shared Heritage and Values
Both organizations share a heritage of family leadership and a deep commitment to excellence. On Air Fitness was originally founded in the 1990s by Claude Bolle and later taken over by his son Jacques Bolle — a former high-level motorsport athlete with a degree in Sports Law — who created the On Air Fitness brand in 2017 and expanded it through a franchise model beginning in 2019. Panatta, similarly, is a historic Italian brand internationally recognized for manufacturing machines for bodybuilding and professional training. The two companies align on core values: biomechanical excellence, manufacturing quality, and continuous growth — a synergy that forms the foundation of this partnership.
Expanding Panatta’s International Footprint
This agreement further solidifies Panatta’s position as a global reference brand in professional gym equipment. France has long been a historic and strategic market for the Italian manufacturer, and the partnership with On Air Fitness — one of the fastest-growing fitness chains in Europe, with a presence spanning four countries — represents a significant milestone in Panatta’s international expansion strategy. For On Air Fitness, the integration of Panatta’s industry-leading biomechanical equipment elevates the member experience in its flagship locations, reinforcing the chain’s positioning as a premium, lifestyle-oriented fitness destination.
Leadership Statements
“France represents for our company a historic and strategic market. We are truly proud that On Air Fitness has chosen our Free Weight Special range. We share the same vision of training: quality, experience, and results. Together we will bring an even higher level of performance to the clubs,” said Angela Panatta, President of Panatta and Panatta France.
“We have chosen Panatta and its circuit of 12 Free Weight Special machines because it represents the highest level of joint biomechanics currently available on the market. These equipments, unique for their quality, will be installed from now on in all our largest clubs, with the goal of offering our customers the best isometric training experience. We are very happy to start this new collaboration with a brand that shares many of our values,” said Jacques Bolle, President of On Air Fitness.
About Panatta
Panatta is a historic Italian fitness equipment manufacturer internationally recognized for its bodybuilding and professional training machines. With a legacy rooted in biomechanical excellence and artisan craftsmanship, Panatta produces 100 percent Made in Italy equipment that serves gyms, fitness centers, and professional athletes worldwide. For more information, visit panatta.com.
About On Air Fitness
On Air Fitness is a French fitness chain operating 113 clubs across France, Spain, Morocco, and Portugal with over 430,000 members. Founded by Jacques Bolle in 2017 and expanded through a franchise model since 2019, On Air Fitness offers an immersive training experience that combines fitness, lifestyle, music, and design in a dynamic club atmosphere. For more information, visit onairfitness.fr.
