HUNTINGDON, England – Jordan Fitness, a leading manufacturer of commercial fitness equipment renowned for its quality, innovation, and customer focus, has announced the appointment of Liz Morgan as its new Head of Marketing.
Liz brings more than 25 years of marketing experience in the fitness industry, having held senior positions at Escape Fitness and Life Fitness. Most recently, she served as a senior marketing leader at Escape Fitness, where she directed UK, US, and global marketing activity for the functional training equipment and gym design brand, including overseeing the acquisition of Escape Fitness USA in February 2026. She will also continue her role as co-founder and marketing director of Catalyz, a fitness industry consultancy.
“I’m so happy to start my new chapter at Jordan,” said Liz. “It’s an exciting opportunity to be part of a business with a reputation for quality, innovation, and customer focus. I already feel part of the team, and everyone has been so welcoming. I’m looking forward to contributing to the next stage of the company’s growth, working with Neil, Deborah, and the rest of the team to help strengthen the brand and build on its heritage.”
At Jordan Fitness, Liz will lead the development of comprehensive marketing strategies covering brand development, product launches, content, communications, and international fitness markets. Her appointment comes at a pivotal time as the company strengthens its position within both the UK and global commercial fitness equipment sector.
“Initially, my focus is on getting to know the Jordan Group, its three distinct brands and its customers,” Liz added. “I’ll be spending time understanding the current marketing activity, listening to teams across the business, and identifying opportunities where we can make an immediate impact. A key priority will also be supporting the development and launch of the new website over the coming months, while building longer-term marketing plans that align with the Group’s strategic goals.”
With deep expertise in fitness equipment marketing, gym branding, and product lifecycle management, Liz is expected to play a central role in driving Jordan Fitness’ next phase of brand and commercial development. The company continues to invest in innovation, quality, and customer relationships—values that have defined its heritage in the fitness industry for decades.
“What really stands out to me is Jordan’s heritage and reputation within the fitness industry,” Liz concluded. “The business has built a trusted brand over many years through innovation, quality, and strong customer relationships. I also admire its commitment to continually evolving and investing in new opportunities while staying true to its values. It’s an exciting time to be joining the business.”
For more information about Jordan Fitness and its full range of commercial gym equipment, functional training rigs, and strength training solutions, visit www.jordanfitness.com
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About Jordan Fitness
Jordan Fitness is a UK-based designer and manufacturer of premium commercial fitness equipment, serving gym operators, hotels, universities, and professional sports teams worldwide. With a reputation built on engineering excellence, innovative design, and customer-centric service, the company offers complete solutions from cardio and strength machines to functional training zones and bespoke gym design.
Media Contact:
Jordan Fitness Press Office
Email: press@jordanfitness.com
Web: www.jordanfitness.com
