Yeti has opened its first flagship store in Europe in Munich, Germany. Spanning 150 square meters (1,600 square feet), the store is at Georg-Kronawitter-Platz 2 in downtown Munich.

In a statement, Yeti said, “The location was deliberately chosen. Munich combines urban sophistication, a strong commitment to quality, and immediate proximity to nature – from the Isar River to the high mountains. This makes the city the ideal environment for Yeti, whose products not only impress with their design but are primarily engineered for intensive use.”