China’s Xtep International Holdings, Ltd. has opened its first stand-alone Saucony store in Hong Kong, with more stores are planned for the region.

Xtep acquired full ownership of the Saucony brand and intellectual property rights across Mainland China, Hong Kong and Macau in early 2024. Xtep and Saucony’s parent company, Wolverine Worldwide, initially formed a joint venture in 2019 to expand the brand in the region. It holds similar rights to Merrell, also owned by Saucony’s parent, Wolverine Worldwide.