iFIT and Freemotion Fitness have strengthened their leadership team with the appointment of Erik Richardson as Operations Quality Director. Richardson will focus much effort on the Freemotion brand – the commercial arm of global fitness leader iFIT – as it prepares for an extended period of growth and global expansion.

In his role, Richardson will oversee Freemotion’s manufacturing processes, with a heavy focus on operations quality across the product portfolio. He will be responsible for maintaining the quality standards and excellence that have led Freemotion to become the industry leader in innovation and connected fitness solutions.

Based at iFIT’s HQ in Logan, Utah, he will report directly to Terry Davenport, the VP of Quality and Manufacturing, under the leadership of Matt Bush, iFIT’s Chief Operating Officer, and Mark Watterson, CEO of iFIT Commercial.

Richardson has an impressive background in manufacturing, spanning from metalworks and automotive safety to the e-commerce sector and protective packaging. He graduated from Brigham Young University with a degree in Mechanical Engineering, which he followed with an MBA at Utah State University.

Mark Watterson, iFIT Commercial CEO, said: “We are very excited to welcome Erik to the team. Erik has an excellent quality background and will play an important role in helping us deliver and exceed our long-term objectives. He will be an incredible asset to the team and we look forward to making great progress with him on board.”

About Freemotion Fitness

For over 20 years, Freemotion from iFIT has set the industry standard in fitness equipment and technology, introducing the world to cable-based strength training, the Incline Trainer, and the first road-stimulating bike. Today, Freemotion leads the way in immersive, personalized fitness with experiences that redefine cardio, and strength training for the new generation of interactive, connected fitness. Powered by iFIT’s digital technology platform, Freemotion continues to make its mark on the fitness industry, with advanced equipment and immersive iFIT experiences found at fitness centers around the world. Freemotion’s presence spans all continents, with a global infrastructure that provides a diverse mix of clients with an extensive range of innovative fitness solutions, and exceptional service through its vast network of distributor partners.

About iFIT

iFIT® is a global fitness and well-being subscription technology company that provides unmatched fitness experiences and solutions to its growing community of over 8.8 million members in over 120 countries. iFIT’s industry-leading brands — NordicTrack®, ProForm®, Sweat®, Freemotion® and Weider® — are powered by the iFIT integrated health and fitness platform, which seamlessly connects the company’s proprietary software, experiential content and interactive hardware. Based in Logan, Utah, with offices in Paris, Shanghai, Sydney and Leeds, the company offers immersive, adaptive, personalized workout experiences for every fitness level and interest. iFIT delivers these patented interactive experiences through an extensive offering of live and on-demand content across the industry’s broadest range of connected fitness modalities. iFIT is a leader and pioneer in the health and well-being industry with more than 400 issued and pending patents.