Qingdao, China – July 3, 2026 – Leading Chinese fitness equipment brand IMPULSE (stock code: 002899) has officially signed a strategic cooperation agreement with professional strength training brand Divine power in Qingdao.
The two parties have established a long-term, deep-seated strategic partnership, pledging comprehensive collaboration in the R&D innovation of commercial strength training equipment, product system construction, and full-scenario fitness applications.
Founded in 1991 and listed as the first domestically listed fitness equipment company on China’s main board, IMPULSE is widely recognized as a pioneer in China’s fitness equipment industry, an expert in physical strength training gear, and a leader in outdoor fitness solutions. With over 30 years of manufacturing heritage, the company boasts a full-category, multi-series product portfolio that integrates functionality, intelligence, and safety. Its efficient supply chain—characterized by high quality, fast turnaround, and high frequency—combined with its proprietary brand advantages, has cemented IMPULSE’s leading position in the domestic market and continues to amplify its industry influence.
Divine power, founded by Lu Chenhui—a landmark figure in Chinese professional bodybuilding and a key promoter of the sport in China—specializes in the professional strength training segment. Leveraging the founder’s elite competitive background and deep insights from frontline training scenarios, the brand possesses profound understanding of professional standards, application logic, and user needs for strength training products. It commands broad influence and recognition within the professional bodybuilding community and the broader fitness industry.
This partnership represents a powerful convergence of professional training expertise and top-tier manufacturing capability—a strategic alignment of complementary strengths and shared value creation. Under the agreement, IMPULSE will contribute its mature design and development capabilities, full-chain quality control systems, and scalable manufacturing capacity to provide solid industrial support for the collaboration. Meanwhile, Divine power will bring specialized domain insights and industry resources to drive professional upgrades and new track expansion within the product ecosystem.
The alliance marks a significant step forward in advancing strength training innovation and delivering next-generation fitness solutions to global markets.
