HANGZHOU, China – June 30, 2026 – Luo Weibo, founder and chairman of Zhejiang Merach Technology Co., Ltd., has been named to the 2026 Forbes China New Generation Cross-Border Ecommerce 30 list. The announcement was made at the 2026 Cross-Border New Generation · Innovators Summit, co-hosted by Amazon Global Selling and Forbes China.

This marks Luo’s second major recognition from Forbes in the cross-border sector, following his earlier inclusion in the Forbes China “Going Global 30&30” leadership roster. The selection process evaluated candidates across four core dimensions: innovation value, differentiated market advantages, global user reputation, and long-term internationalization strategy. The initiative aims to identify emerging industry leaders who are expanding global markets through product innovation and brand-building approaches.

The award comes as China’s cross-border ecommerce sector shifts from a focus on scale expansion toward a new phase of high-quality development driven by branding, digitalization, and globalization. In this context, the joint recognition by Amazon Global Selling and Forbes China is seen as a benchmark of credibility and industry influence.

Since its founding, Merach has prioritized product innovation and brand development, tailoring its offerings to diverse consumer scenarios across North America, Europe, and Southeast Asia. The company has evolved from exporting products to exporting complete use-case experiences. Key technological achievements include the Taiji Supercritical Cushioning Knee Protection technology, the Merach AI Fitness Coach course, and the Jueying Zhi JingAR-based immersive fitness gaming system. These innovations have helped expand the value boundaries of global fitness categories and earned widespread market acceptance.

Merach now operates in more than 50 countries and regions, maintaining top positions across multiple product categories on platforms such as Amazon, Walmart, and TikTok. It has become a benchmark for Chinese fitness brands going global.

Luo Weibo’s latest recognition underscores both his strategic foresight and entrepreneurial track record, as well as the broader validation of Merach’s globalization model by industry observers and authoritative institutions.